Home / Knowledge / News / Fashion / Premium skincare products see growth in China

Premium skincare products see growth in China

Jun '08
According to The NPD Group Inc, a leading market research company, sales of premium facial skincare products have seen growth in China in 2007.

In China, sales of prestige premium products, those priced at 800 CNY (about $113 US) and above, grew from 28 percent of the dollar share in the first half of 2007 to 31 percent in the second half of the year.

According to NPD, there is also growth in super premium skincare products in China, those selling for 1500 CNY (about $214 US). Super premium products made up 10 percent of all facial skincare sales in the first half of 2007 and grew to 15 percent of sales by the second half of the year.

“Women in China are willing to spend top dollar to look younger. The biggest sellers are anti-aging products that are priced much higher than the average facial skincare products,” said Edward Wang, manager of China Beauty, The NPD Group. “Women believe if it costs a lot, and is a well-known brand, then it must be good,” said Wang.

Skincare is the biggest category in the prestige beauty industry in China. Seventy percent of all dollars spent on beauty products in China are spent on skincare. Facial skincare products make up a large portion of the overall skincare category. Nearly three out of four (73%) skincare products purchased are for the face. The second largest category is makeup, which equals 17 percent of all beauty dollars, and the third is fragrance, which equals 13 percent of all beauty dollars.

“The beauty industry in China is an emerging market and I expect to see continued growth in the coming year, with skincare products at the forefront,” said Wang. “We are seeing more advertisements in China both in magazines and on television for premium-priced anti-aging products. These ads play an important role in educating women about skincare usage in China,” said Wang.

Similarities to U.S. and French Market:
Trends in China are comparable to what is happening in the U.S. market, where, premium facial skincare dollars were up 11 percent in 2007 compared to 2006 and have been up double-digits every year for the past five years. Dollar share from products priced $70 and above has more than doubled in the past five years, and in 2007 topped out at 34 percent sales of prestige skincare face products.

Super premium skincare products priced at $150 and above now make up nine percent of the total prestige facial skincare market and have seen dollar sales grow ten-fold in just five years. Comparing 2007 to 2006, dollars were up +30% to $186.1 million.

“We see this as a truly global trend with a similar shift to premium priced skincare in France, Italy as well as China. In the U.S., we know that women will pay for products they believe in. According to NPD's Skincare Track 2007 study, more than three out of four women agree with the statement, 'I don't mind paying more for a skincare product that really works,' ” said Karen Grant, vice president and global beauty industry analyst, The NPD Group.

Must ReadView All

Pic: Hai Huy Ton That | Dreamstime.com

Textiles | On 29th Nov 2021

Vietnam’s textile-garment industry may flourish in 2022: Industry body

Vietnam’s textile-garment sector is expected to earn $40 billion in...

Pic: Andy Nowack | Dreamstime.com

Textiles | On 29th Nov 2021

US textile & apparel exports up 20.15% in Jan-Sept 2021

The exports of textile and apparel from United States increased by...

Pic: craig hastings | Dreamstime.com

Textiles | On 29th Nov 2021

Germany’s GDP rises by 1.7% in Q3 2021 over Q2: Destatis

Germany’s gross domestic product (GDP) rose by 1.7 per cent in the...

Interviews View All

Textile Industry, Head Honchos

Textile Industry
Head Honchos

Increase foreign exchange and create jobs

Textile Industry, Head honchos

Textile Industry
Head honchos

Trainers faced immense challenges as most were not tech-savvy

Textile Industry, Head honchos

Textile Industry
Head honchos

Liquidity is a primary issue in Indian context

David Guiho,

David Guiho

Headquartered in Apt, South of France, Delta Plus designs, manufactures...

Shivendra Nigam,

Shivendra Nigam

Delhi-headquartered Cantabil Retail India Ltd was founded by Vijay Bansal...

Seema Mishra,

Seema Mishra

Set up in January 2020 by <b>Seema Mishra</b>, the Kasrawad Art Cluster...

Michael Jaenecke, Messe Frankfurt

Michael Jaenecke
Messe Frankfurt

From May 14 to 17, international exhibitors will present the entire...

Keith McMillen, Bebop Sensors

Keith McMillen
Bebop Sensors

Bebop Sensors' smart fabrics allows for a new level of interaction between ...

Dr Anup Rakshit, ITTA

Dr Anup Rakshit

The Indian Technical Textile Association (ITTA) is the only association of ...

Ramya Rao & Kavea R Chavali, Kalaneca

Ramya Rao & Kavea R Chavali

<div>The journey of Kalaneca (kala-Art, Neca- Nikaah) formally began in...

Anju Modi, Label Anju Modi

Anju Modi
Label Anju Modi

Filmfare Award winner for best costume designer,<b> Anju Modi </b>is...

Carmen Emanuela Popa, Label - Carmen Emanuela Popa

Carmen Emanuela Popa
Label - Carmen Emanuela Popa

<b>Carmen Emanuela Popa,</b> a Romanian fashion designer, is known for her ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

November 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search