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DIT strengthens foothold in the UAE jewellery market
01 Jul '08
4 min read
Nouvelle Bague:
Inspired by Florentine art and poetry, the brand was founded in Florence by Leopoldo Poli three decades ago. It experiments with the application of coloured enamel, occasionally embellished with diamonds. Its dramatic colours, universal symbolisms and decorative elements create playful, entertaining creations.
Io Si:
Founded in Milan by Fulvio Maria Scavia in 2000, the brand has since then produced limited edition jewels with very strong contemporary design. It takes inspiration from modern architecture to create pieces for daily wear.
DIT Group's strong partnership with a key player in the UAE has allowed its brands to be in the best locations, supported by professional customer service.
“Specific needs of customers in this strategic market are constantly kept in mind by our communication and creative staff.
We slightly differentiate our product offerings and communication policy according across markets; and this is complemented by the local knowledge of our partners such as Damas,” said Furlotti.
“The jewellery business is a question of soul. In DIT Group, every brand must develop a specific soul. We can look for synergies in many operational subjects, and we did it with good results, but creativity and marketing must develop, without compromise, the particularities of each single brand,” she concluded.
DIT Group's premium jewellery brands Stefan Hafner, Porrati, Nouvelle Bague and Io Si are available at select Damas Les Exclusives Boutiques across the UAE. Exclusive boutiques of Porrati and Stefan Hafner are located in Wafi and Burjuman Centre, respectively.
Inspired by Florentine art and poetry, the brand was founded in Florence by Leopoldo Poli three decades ago. It experiments with the application of coloured enamel, occasionally embellished with diamonds. Its dramatic colours, universal symbolisms and decorative elements create playful, entertaining creations.
Io Si:
Founded in Milan by Fulvio Maria Scavia in 2000, the brand has since then produced limited edition jewels with very strong contemporary design. It takes inspiration from modern architecture to create pieces for daily wear.
DIT Group's strong partnership with a key player in the UAE has allowed its brands to be in the best locations, supported by professional customer service.
“Specific needs of customers in this strategic market are constantly kept in mind by our communication and creative staff.
We slightly differentiate our product offerings and communication policy according across markets; and this is complemented by the local knowledge of our partners such as Damas,” said Furlotti.
“The jewellery business is a question of soul. In DIT Group, every brand must develop a specific soul. We can look for synergies in many operational subjects, and we did it with good results, but creativity and marketing must develop, without compromise, the particularities of each single brand,” she concluded.
DIT Group's premium jewellery brands Stefan Hafner, Porrati, Nouvelle Bague and Io Si are available at select Damas Les Exclusives Boutiques across the UAE. Exclusive boutiques of Porrati and Stefan Hafner are located in Wafi and Burjuman Centre, respectively.
Damas Jewellery LLC
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