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Beaute Boutique brings Spanish BYPHASSE brand

Jul '08
Beaute Boutique, India's largest retail chain of beauty and cosmetic products with 60 outlets in 9 cities in the South and West of India has entered into a strategic alliance and launches with Dober Import & Export sl, the personal care brand BYPHASSE.

BYPHASSE, which is manufactured in Spain is distributed in more than 40 countries world-wide. BYPHASSE has a strong R&D wing which works constantly on developing its range which presently consists of more than 60 top quality, yet affordably priced products for the entire family.

Beaute Boutique in India has the exclusive rights to distribute Byphasse. These beauty and hygiene products will only be available at its outlets. The range is available at its stores & counters in Mumbai.

Beaute Boutique outlets are operating at Beaute Boutique @ Welhome, Hindtej Building, Dr. Dadasaheb Phalke Road, Dadar (East) Mumbai 400014. Phone: 32064268, Beaute Boutique @ Welhome, Shop No 45, 1st Floor Nakshatra Mall, Ranade Road Dadar West, Mumbai 400028. Phone: 32043551, Beaute Boutique @ Welhome, Rehem Mansion, No.1, 1st Floor, Opp. Leopold Café, 36/42, Shahid Bhagat Singh Road, Colaba, Mumbai, Phone: 22876479, Beaute Boutique @ Welhome, Ground Floor, Kamala Mills Compound, Senapati Bapat Marg, Lower Parel, Mumbai 400 013 Phone: 66136290 with many more to open up at strategic locations in the coming days.

Says Zuhair Nabee, Managing Director, Beaute Boutique, “Byphasse is a reputed brand with excellent quality products at very affordable prices and it is indeed time that the products were also available to Indian consumers.

While a number of the world's big names in the Beauty Care segment already have a presence in India directly or indirectly, our strategy is to bring to India other equally good, renowned brands through exclusive tie-ups."

The Byphasse range consists of Hair Care, Body Care, Skin Care and Baby Care ranges for Men, Women and Children. The Byphasse range brings European attitude & style together with luxury & indulgence.

Byphasse brings to the consumers some highly researched and specialized products such as hair masks which can be used for deep conditioning treatments and Intimate hygiene gel specially formulated for womens personal hygiene.

Also, a wide range of moisturizing shower gels are available which are superior bathing products without the harsh and harmful effects of regular soap bars.

Beaute Boutique is India's first chain of a multi-brand super-speciality stores providing high quality complete beauty care solutions all under one roof.

This revolutionary new concept offers products in 5 categories of BEAUTY CARE viz. Fragrances, Bath Luxuries, Make-up, Skin Care and Hair Care.

The philosophy of Beaute Boutique is not to sell, but to help our customers buy, and our Beauty Advisors and Customer Care Executives are trained to implement this philosophy and assist the customer to purchase what is appropriate and required. Beaute Boutique is fast expanding across India and plans to have more than 150 outlets by end 2008.

Beaute Boutique

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