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Cosmoprof NA reiterates its position as a premier beauty event
17
Jul '08
Concluding its sixth year at the Mandalay Bay Convention Center in Las Vegas, Cosmoprof North America reiterated its position as the premier business-to-business beauty event encompassing all sectors of the industry in one venue.

Cosmoprof North America is the single most important forum for the complete range of beauty industry professionals from the cosmetics, wellness, spa, hair care, skincare, nail, product development and packaging industries, each seeking to strengthen and grow their respective shares of the global beauty business.

The event, held from July 13th -15th, brought 740 exhibiting companies (an increase from 700 in 2007) to a sold-out show floor along with more than 25,000 quality attendees that included: importers, distributors, manufactures, and global beauty leaders all under one roof.

As in years past, Cosmoprof North America attracted many new and innovative brands in addition to industry leaders such as Conair, Creative Nail Design, RUSK, TIGI, Essie, L'Oreal Technique, Nioxin, z.one concept, Orly, AHAVA, LPG, OPI Nail, Alberto Culver, and Schwarzkopf & Henkel.

In addition to leading beauty industry professionals, many of the top trade publications from across the globe traveled to Cosmoprof North America to seek out the newest trends emerging amongst this year's exhibitors.

Several consumer media outlets were present as well including French Vogue and Women's Wear Daily. Cosmoprof North America also saw a large increase in “eMedia,” which continues to grow in stature and allows the Cosmoprof message to reach a significant global audience.

Through close-knit collaborations with countries seeking to expand their foreign trade in beauty, Cosmoprof North America dedicated special sections within the show floor to distinct International Country Pavilions.

Country Pavilions allowed small- and medium-sized companies from within select markets to participate in the Cosmoprof North America event with the objective of obtaining direct “face time” with distributors and retailers to secure U.S. distribution.

The support and council of Country Pavilion organizers allowed exhibitors to take part in a trade show event in the US and obtain an understanding of the marketplace.

Additionally, the presence of Country Pavilion organizers, who are representatives of foreign cosmetic industry associations on the show floor, allowed U.S. manufacturers interested in those particular markets to obtain market intelligence. Featured countries at the 2008 show included: Australia, Brazil, China, Dominican Republic, Italy, and Taiwan.

Taking note of the ever growing strength of emerging markets, Cosmoprof North America continued its commitment to the International Buyer Program and its position in the industry as the international beauty hub.

The International Buyer Program, a Cosmoprof exclusive, united buyers and sellers around the world with the resources, contacts, and data to build business.

For the sixth consecutive year, beauty and cosmetics companies showcasing their products at Cosmoprof North America were offered the opportunity to meet one-on-one as part of pre-scheduled appointments with a group of selected importers and distributors.

Overall 166 meetings were held as part of the International Buyer Program involving more than 120 exhibiting companies. Working alongside show organizers, delegates from the US Department of Commerce were also in attendance performing similar services for U.S. domestic exhibitors.

A selection of international buyers were invited from Australia, Brazil, Canada, Chile, Dominican Republic, Ghana, Kenya, Mexico, Peru, Senegal, and Spain to participate.

Discover Beauty, another Cosmoprof North America exclusive, which was launched at the 2007 show and assisted newly emerging brands in finding the proper market, while spotlighting the newest trends for influential retail buyers was another phenomenal success.

By offering one-on-one meetings between senior buyers from prestigious retailers that included: Bergdorf Goodman, Henri Bendel, C.O. Bigelow, Macy's, Fred Segal Studio, Pure Beauty, Beauty Collection, and Wynn Las Vegas Apothecary, selected Discover Beauty brands were able to present their products for immediate consideration and feedback from the decision makers themselves.


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