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Stride Rite launches Separate Shoe-Shopping Environments for kids

Jul '08
The Stride Rite Children's Group announced the launch of a new store format, Collections by Stride Rite, which combines separate, dedicated shopping areas for kids seven to ten years of age, with an environment for parents to shop for baby and toddler shoes.

The 1,800-square-foot store is located in New York City's premier Upper East Side at 1542 3rd Ave at 87th Street and opens its doors today. Stride Rite said it has plans to roll out similar stores later this year in select high-fashion shopping locations.

The new Collections by Stride Rite store redefines children's shoe shopping with special environments well-suited for parents shopping with and for babies, toddlers and younger kids, coupled with a newly designed area for youth offering a fun, inspiring and convenient one-stop shopping for children's footwear. The Collections by Stride Rite store features the same high-quality customer service, including sizing and fitting assistance that has become synonymous with the Stride Rite brand, with an expanded collection of children's branded footwear.

The dedicated shopping environment for youth is at the front of the store and features fun colors, hip lighting, and displays of "grown-up" must-have styles from the stride rite portfolio including Stride Rite, Saucony Kids, Sperry Top-Sider Kids, Tommy Hilfiger Kids, Born Kids and Keds Kids, special Airwalk signature lines by Andy Mac and Anastasia Ashley, as well as several fashion brands.

Meanwhile, as parents move to the back of the store, the environment transitions to a softer atmosphere just right for babies and toddlers. This section also features brands in the Stride Rite portfolio including Robeez(R). Dividing the two sections is the cash wrap and the Stride Rite custom 3D Fit Machine, a system that captures the full 3D shape of the feet by taking pictures with six cameras to obtain a 360 degree measurement of the child's foot.

"Collections by Stride Rite recognizes the significant range of branded products we now carry in our stores for children zero to 10 years old," said Pam Salkovitz, president of the Stride Rite Children's Group. "The new store format is tailored to the different shopping needs of parents with
babies and toddlers from that of youth up to 10 years old. We have created a front of store area dedicated to youth and a shopping area tailored to baby shoe- shopping in the back of the store. We believe this offers a fabulous and convenient shopping experience tailored to the needs of growing families."

Designed by the renowned architectural firm, Bergmeyer Associates Inc of Boston, along with branding agency MDG Inc. of Holliston, this store's cool factor keeps pace with the newest footwear trends that stock its shelves. The new Collections by Stride Rite store feature materials and colors chosen to combine and create a clean and modern environment. The space is enhanced by large-scale lifestyle graphics, polished concrete, colorful carpeting and curved white displays combined with dual tone silver accents with touches of chartreuse to ground the space.

Stride Rite Children's Group

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