Global Apparel Market – An Overview | Watch NOW! | Ad
Home / Knowledge / News / Fashion / Stride Rite launches Separate Shoe-Shopping Environments for kids
Stride Rite launches Separate Shoe-Shopping Environments for kids
21
Jul '08
The Stride Rite Children's Group announced the launch of a new store format, Collections by Stride Rite, which combines separate, dedicated shopping areas for kids seven to ten years of age, with an environment for parents to shop for baby and toddler shoes.

The 1,800-square-foot store is located in New York City's premier Upper East Side at 1542 3rd Ave at 87th Street and opens its doors today. Stride Rite said it has plans to roll out similar stores later this year in select high-fashion shopping locations.

The new Collections by Stride Rite store redefines children's shoe shopping with special environments well-suited for parents shopping with and for babies, toddlers and younger kids, coupled with a newly designed area for youth offering a fun, inspiring and convenient one-stop shopping for children's footwear. The Collections by Stride Rite store features the same high-quality customer service, including sizing and fitting assistance that has become synonymous with the Stride Rite brand, with an expanded collection of children's branded footwear.

The dedicated shopping environment for youth is at the front of the store and features fun colors, hip lighting, and displays of "grown-up" must-have styles from the stride rite portfolio including Stride Rite, Saucony Kids, Sperry Top-Sider Kids, Tommy Hilfiger Kids, Born Kids and Keds Kids, special Airwalk signature lines by Andy Mac and Anastasia Ashley, as well as several fashion brands.

Meanwhile, as parents move to the back of the store, the environment transitions to a softer atmosphere just right for babies and toddlers. This section also features brands in the Stride Rite portfolio including Robeez(R). Dividing the two sections is the cash wrap and the Stride Rite custom 3D Fit Machine, a system that captures the full 3D shape of the feet by taking pictures with six cameras to obtain a 360 degree measurement of the child's foot.

"Collections by Stride Rite recognizes the significant range of branded products we now carry in our stores for children zero to 10 years old," said Pam Salkovitz, president of the Stride Rite Children's Group. "The new store format is tailored to the different shopping needs of parents with
babies and toddlers from that of youth up to 10 years old. We have created a front of store area dedicated to youth and a shopping area tailored to baby shoe- shopping in the back of the store. We believe this offers a fabulous and convenient shopping experience tailored to the needs of growing families."

Designed by the renowned architectural firm, Bergmeyer Associates Inc of Boston, along with branding agency MDG Inc. of Holliston, this store's cool factor keeps pace with the newest footwear trends that stock its shelves. The new Collections by Stride Rite store feature materials and colors chosen to combine and create a clean and modern environment. The space is enhanced by large-scale lifestyle graphics, polished concrete, colorful carpeting and curved white displays combined with dual tone silver accents with touches of chartreuse to ground the space.

Stride Rite Children's Group


Must ReadView All

SABIC signs MoU with PRC province for petrochem complex

Textiles | On 26th Sep 2018

SABIC signs MoU with PRC province for petrochem complex

The Saudi Basic Industries Corporation (SABIC) recently announced the ...

Courtesy: Industree Skill Transform

Textiles | On 26th Sep 2018

Industree helps weavers enhance design capabilities

Industree Skill Transform Pvt Ltd (ISTPL) is a skill development...

Courtesy: Pexels

Textiles | On 26th Sep 2018

Rhode Textile Innovation Network to promote manufacturing

Promoting textile manufacturing in the state of Rhode Island, a...

Interviews View All

Anvita Mehra, Confidential Couture

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Angelina Francesca Cheang, MY ANJE

Angelina Francesca Cheang
MY ANJE

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Anavila Misra, Anavila Collection

Anavila Misra
Anavila Collection

Fashion shows are also encouraging and highlighting sustainable fashion

Rikesh Mistry,

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Manoj Sorathiya,

Manoj Sorathiya

Surat-based Sunrise Imports & Exports Co is a manufacturer and...

Kalai Selvi,

Kalai Selvi

Vidyashilp Academy in Bengaluru is the country's first Fairtrade School....

Eric Scholler, Groz-Beckert

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Isabel Herranz, European School of Business & innovation

Isabel Herranz
European School of Business & innovation

Cutting-edge ideas like the Internet of Things and artificial intelligence ...

Justin Chan & Shyam Gollakota, University of Washington

Justin Chan & Shyam Gollakota
University of Washington

A fabric that can store data without any electronics or batteries has been ...

Rajesh Pratap Singh, Rajesh Pratap Singh

Rajesh Pratap Singh
Rajesh Pratap Singh

<div>Ace fashion designer <b>Rajesh Pratap Singh</b> has used Tencel to...

Adriano Goldschmied, AG Jeans

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Hemant & Nandita, Hemant & Nandita

Hemant & Nandita
Hemant & Nandita

The designer duo of Hemant &amp; Nandita are known for being inspired by...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


October 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search