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Paul Smith to display sportswear collection at Fashion V Sport

29
Jul '08
Paul Smith has been invited by the V&A to be involved in their up coming exhibition Fashion V Sport, where Paul will be showcasing collaborative product that crosses the boundary of fashion and sport.

One product on display will be the 531 Mercian Track bike, this was designed to complement the SS07 '531 cycling collection' from Paul Smith Jeans.

The second product is a limited edition snowboard designed as part of the second clothing collaboration with Burton and Paul Smith Jeans in 2007.

The snowboard features a flying carpet print, inspired by a photograph taken by Paul's father, who was a keen amateur photographer.

The exhibition features other high profile designers who have ventured into the sportswear sector including Stella McCartney, Bernhard Wilhelm, Boudicca, Itor Thrupp, Kim Jones and Chanel

The exhibition explores the creative connections between the two worlds of fashion and sport. Recent developments have seen an increasing number of collaborations and hybrids, from fashion designers producing collections with sportswear brands to sports personalities heading fashion campaigns or even designing their own collections. Fashion V Sport will reveal the complexities and tensions between the two industries.

Sportswear has become an essential part of the modern wardrobe. Trainers and tracksuits are often more readily worn than suits, and high performance textiles developed for competition are being integrated into high-end fashion.

Fashion V Sport examines the way that sports styles are adapted to make fashion statements, both on the street and through high fashion, and how sports and fashion products are consumed, customised and worn.

Paul Smith


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