Home / Knowledge / News / Fashion / Rider Morgan Wade to wear Levi's Colored Denim at BMX
Rider Morgan Wade to wear Levi's Colored Denim at BMX
31
Jul '08
This week, the Levi's brand announces the launch of 'Choose Color,' an innovative sports marketing program featuring the Levi's BMX team and Levi's great range of color denim.

The program includes five unique TV commercials launching this week and invites BMX and Levi's fans across the country to vote online to determine which color Levi's jeans professional BMX rider Morgan Wade will wear at upcoming BMX competitions.

Morgan is a top performer on the BMX circuit and a crowd favorite known and loved for his signature superman tail whip.

From August through October fans can vote online at levi.com/choosecolor among an array of colors including royal purple, inferno red, tree hugger green and iceberg blue.

Fan votes will decide which color Levi's jeans Morgan will wear at the 2008 X Games from July 31 through August 3 and each AST (Action Sports Tour) Dew Tour stop from August to October.

"Morgan is an exciting athlete with a magnetic personality so he is perfect fit for this innovative program," said Doug Sweeny, Director of Levi's Brand Marketing.

"What's so great about this program is that it allows consumers to engage with the Levi's brand in a fun, interesting and relevant way. When else have fans had the opportunity to choose what their favorite athlete wears?"

The 'Choose Color' program features five unique TV commercials, each spotlighting a different color of Levi's jeans.

The spots will air on networks including MTV, Fuel, Spike, and NBC beginning July 30. The program also includes a rich digital media campaign featuring in-banner voting, podcasts and video pre-roll.

Colored denim is one of the hottest trends in fashion. Sported by fashion icons from rock stars and hipsters to Hollywood it girls, the colored denim craze promises to be huge again this fall.

Levi's color denim is available in a few of Levi's most popular current styles including Skinny 511 Jeans at levi.com, Urban Outfitters and Tilly's.

Levi Strauss & Co


Must ReadView All

UK retailers may face extra £190 mn in business rates

Apparel/Garments | On 21st Sep 2018

UK retailers may face extra £190 mn in business rates

Retailers in the UK are likely to face an extra £190 million on their ...

Courtesy: EFI

Textiles | On 21st Sep 2018

Digital textile printing expected to grow at 20% CAGR

Digital textile printing is at this time about 3-4 per cent of all...

Bangladesh demands better prices for garment items from US

Apparel/Garments | On 21st Sep 2018

Bangladesh demands better prices for garment items from US

Bangladesh sought better prices for its exports, especially garments, ...

Interviews View All

Abhimanyu Singh Rathore & Barbara Anna Kosiorek, Kannbar

Abhimanyu Singh Rathore & Barbara Anna Kosiorek
Kannbar

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Evelyne Cholet, UCMTF

Evelyne Cholet
UCMTF

‘France had a reputation of being big in new ideas, but poor in marketing...

Manuj Terapanthi, Texaura

Manuj Terapanthi
Texaura

Transparent supply chain and fair trade will boost sustainable market

Sham Shah,

Sham Shah

Shamal and Shamal Pvt Ltd is into manufacturing and sales of textile...

Tejas N Patel, Navin D Patel,

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Italtex,

Italtex

Italtex is a leading studio publishing fabric trend-books since 1959....

Prof Seokheun (Sean) Choi, Binghamton University, State University of New York (SUNY)

Prof Seokheun (Sean) Choi
Binghamton University, State University of New York (SUNY)

A team of researchers from the State University of New York (SUNY),...

Marten Alkhagen, Swerea IVF AB

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Paige Mullis, Glen Raven Inc

Paige Mullis
Glen Raven Inc

Paige Mullis discusses the expansion plans of Glen Raven Inc in India, and ...

Amiben Shroff, Shrujan

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Madhu Jain, Madhu Jain

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Hemant & Nandita, Hemant & Nandita

Hemant & Nandita
Hemant & Nandita

The designer duo of Hemant & Nandita are known for being inspired by...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search