Home / Knowledge / News / Fashion / Puma joins superstars as Official Sponsor of Gumball 3000

Puma joins superstars as Official Sponsor of Gumball 3000

01
Aug '08
PUMA fuses the influences of sport, fashion and lifestyle, on and off the race track, and this August is no different, as PUMA steps up to the starting line as official sponsor of the Gumball 3000 Rally.

A leader in motorsport, PUMA will partner with the Gumball 3000 Rally the around-the-world, 3,000 mile, eight-day lifestyle event, featuring the most amazing cars driven by film stars, musicians, athletes, billionaires and motorsport enthusiasts.

PUMA will join Gumball 3000 on the starting grid in San Francisco on August 9th, stopping off for exclusive parties in Los Angeles, San Diego and Las Vegas.

From Las Vegas the Gumball Rally continues to Pyongyang, North Korea and crosses the finish line 8 days later in Beijing, China on August 16th.

PUMA entered the Motorsport category 10 years ago and is a leader in the sport as the official supplier to top motorsport racing teams and drivers in Formula 1, NASACR and MotoGP.

The brand's credibility in the sport and ability mix lifestyle and fashion into the event made Gumball 3000 a natural fit, especially given the global event's appeal for adventure, fast cars, style and most importantly, fun.

In addition to event sponsorship, PUMA teamed up with bespoke car manufacturer LSE Design Ltd who have entered their new LSE Sport Coupe into the rally.

Driving the new LSE Sport Coupe will be different celebrity drivers, managed by celebrity motorsport club Trackstar-Racing. The PUMA/LSE Design/Trackstar-Racing team will be outfitted in exclusive PUMA Pit Crew team jerseys.

Adding to the excitement of Gumball 3000's activities, each of the 120 cars will feature prominent PUMA branding, including the iconic PUMA Cat logo and signature formstripe, as part of the Official Gumball 3000 Sticker Kit.

Each driver will receive a custom PUMA + Gumball Special Edition Speed Cat sneaker, inspired by PUMA's original motorsport performance shoes, featuring a Gumball branded footbed and gold-tipped laces.

PUMA also designed the Limited Edition PUMA Gumball T-shirt, featuring a racing seatbelt harness design in gold foil for the drivers and crew.

As the official sponsor, PUMA will sell PUMA and Gumball merchandise at The PUMA Mobile Unit at the event's launch city, San Francisco.

The PUMA Mobile Unit is a stand-alone PUMA module retail store designed by PUMA and is a converted 20-foot shipping container.

The PUMA Concept Stores in San Francisco, Los Angeles, San Diego and Las Vegas will activate in-store promotions during the event's visit in each city.

PUMA


Must ReadView All

Rajive Ranjan (left), Managing Director, Techno Design GmbH and Technocian Fashions, with Oliver Hein, COO, s.Oliver Group. Pic: PDS Multinational Fashions Limited

Apparel/Garments | On 2nd Dec 2021

PDSMFL (BSE:538730) to source for s.Oliver from India, Sri Lanka

India-based PDS Multinational Fashions Limited (listed on Bombay...

US President Joe Biden. Pic Palinchak | Dreamstime.com

Retail | On 3rd Dec 2021

American families have more money in their pockets: US President

Even after accounting for rising prices, the typical American family...

Pic: heimtextil.messefrankfurt.com/

Textiles | On 3rd Dec 2021

Messe Frankfurt cancels international home textiles fair Heimtextil

The Messe Frankfurt Group has announced cancellation of Heimtextil,...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Consistency is the first rule of social media

Textile Industry, Head honchos

Textile Industry
Head honchos

Uniform designing is a numbers game

Textile Industry, Head honchos

Textile Industry
Head honchos

Quality & affordability to affect market acceptability of new fibres

Chini Chouhan,

Chini Chouhan

Founded by Chini Chouhan, her eponymous brand specialises in women's...

Shambhu Nath Jha,

Shambhu Nath Jha

Leading research and consulting firm Fact.MR recently launched a report on ...

Bharat Ahuja,

Bharat Ahuja

A mono store brand, <b>Bharat Ahuja's</b> Desire Design Studio has emerged ...

Johann-Philipp Dilo, Dilo Group

Johann-Philipp Dilo
Dilo Group

German company Dilo Group is one of the leading equipment suppliers of...

Michael Jaenecke, Messe Frankfurt

Michael Jaenecke
Messe Frankfurt

From May 14 to 17, international exhibitors will present the entire...

Dave Rousse, INDA

Dave Rousse
INDA

INDA, a global association of the nonwoven fabrics industry, has been...

Reynu Taandon, Label Reynu Taandon + Nikhita

Reynu Taandon
Label Reynu Taandon + Nikhita

Renowned womenswear designer <b>Reynu Taandon </b>has been serving the...

Samant Chauhan, Label Samant Chauhan

Samant Chauhan
Label Samant Chauhan

Delhi based fashion designer, <b>Samant Chauhan</b> who mostly works on...

Anju Modi, Label Anju Modi

Anju Modi
Label Anju Modi

Filmfare Award winner for best costume designer,<b> Anju Modi </b>is...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


December 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search