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Kimora-Kellwood-Steven to make Fabulosity shoe & accessories
Aug '08
Kimora Lee Simmons' KLSI and Phat Fashions, a Kellwood Company, announced that they have entered into a new exclusive licensing agreement with Steven Madden Ltd a leading designer and marketer of fashion footwear and accessories for women, men and children, for the design, manufacturing, marketing and distribution of a collection of footwear and accessories for the Fabulosity brand.

Under the creative direction of Kimora Lee Simmons, the collection will consist of young women's footwear, handbags, belts, small leather goods, and cosmetic bags. The collection will be distributed exclusively to JC Penney retail stores beginning in early 2009.

"I'm thrilled to work with an industry leader such as Steven Madden Ltd, to enhance the Fabulosity brand offerings. Their expertise in footwear and accessories, combined with our passion for bringing a lifestyle of confidence, beauty and fashion sense to young women, will undoubtedly produce some incredible products," states Kimora Lee Simmons.

Adds Bernt Ullman, President of Phat Fashions, "This exclusive agreement provides an outstanding opportunity to partner with Steven Madden Ltd.

In expanding the Fabulosity line offering teens and young women fashion forward merchandise at affordable prices."

"We are extremely pleased to add Fabulosity to our growing portfolio of footwear and accessories brands," said Edward Rosenfeld, Interim Chief Executive Officer of Steven Madden Ltd.

"It is gratifying to have creators of brands such as Fabulosity look to Steven Madden Ltd to produce footwear and accessories as they expand their lines.

This urban lifestyle brand expands our footwear and accessories offerings for teens and young women while further enhancing the Company's market reach.

Importantly, this partnership will also solidify our position in JC Penney, one of the country's leading retailers."

Kimora Lee Simmons is president of Baby Phat and creative director of Phat Fashions' Baby Phat, Phat Farm, and KLS Collection brands. Phat Fashions is a division of Kellwood Company.

Over the years, Kimora has inspired a new generation of consumers with her glamorous, sexy, over-the-top style. Her influence in the world of fashion is undeniable while her savvy as a businesswoman has made this former runway model a worldwide brand phenomenon. Kimora is the only multiethnic woman to have a successful fashion and media branded empire.

Quintessentially, she is the new establishment. As the instrumental force behind the brands' creative designs, ad campaign strategies and marketing concepts, Kimora has taken her astute business acumen and passion for her work to spearhead numerous brand extension ventures with companies including E! & Style Networks, Harper Collins, Mattel, Motorola, Lancaster and Market America which include books, dolls, bedding, home products, candles, fragrance, cosmetics, skincare, jewelry and the top rated television series Kimora: Life in the Fab Lane.

Kellwood Company

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