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EXTÈ wins NC Award at 'Chemistry of Emotions'

Aug '08
Extè, a brand which has always stood out for edgy innovation and research, stepped onto the winner's stand at the latest NC Awards, taking the prize in the “PR Events” category for the “Chemistry of Emotions” event held on January 15th 2008 at the BaseB–Bovisa in Milan during Men's Fashion Week. Extè had entrusted JWT Chuco and the Egg communication agency with production and stage management of the project, and they did a great job of interpreting and conveying the brand's message.

This exclusive event sparked the attention and admiration of the fashion crowd but not only, offering a night on the edge of reality with lots of totally thrilling moments. A pop-up club it was, welcoming over 1,500 guests – giving them a state-of-the-art brand experience at both creative and scenographic levels.

Once again Extè celebrates its bent for subverting the rules and breaking new ground, winning one of the most prestigious awards on today's communication scene.

IT Holding S.p.A. is one of the leading players in the luxury goods sector, and controls a group of companies that design, produce and distribute high-quality products (ready-to-wear and accessories, eyewear and perfumes) under owned brands - Gianfranco Ferré, Malo, Extè - as well as under license agreements - VJC Versace, Versace Sport, Just Cavalli, C'N'C Costume National and Galliano.

IT Holding S.p.A.

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