Home / Knowledge / News / Fashion / Brazilian fashion companies to grow internationally

Brazilian fashion companies to grow internationally

22
Aug '08
The Minas brand, Coven, a Brazilian reference in tricot fashion and in the market for the past 15 years, has just had its pieces exhibited in the store window to launch spring-summer fashion at the centenary Henri Bendel luxury American department store, located on 5th Avenue in New York.

The products created by the brand's stylist and owner, Liliane Rebehy, share store window space with French and Italian high-end fashion brands like Diane Von Furstenberg, Rick Owens, Matthew Williamson, Missoni, Michael Kors and Hervé Leger.

The brand, which stands out due to its differentiated product, where tricot is worked to resemble flat fabric, has a production capacity of 30 thousand pieces per collection with 240 points-of-sale spread about the country and others in the USA and Europe, where the highlights are the prestigious boutique, Mercury, in Moscow and Harvey Nichols, in Istanbul.

Coven has participated in Texbrasil, ABIT's Program developed in partnership with Apex-Brasil, which aims at providing support to Brazilian fashion companies to grow internationally, since 2001, when the brand began to export.

Over the past five years, the company has grown more than 50%, increasing exports to Japan, Canada, United States, Belgium, Germany, Turkey, Italy, England, Greece, South Africa, Australia, Switzerland, Austria, Portugal, Lebanon and Russia, and it is now working at reaching the Middle East.

“The Texbrasil Program provides us with the essential guidelines. In every event we participate in we learn to work at globalizing our brand in a sustainable manner, in other words, applying the theories in just the right dose to grow with structure.

The Texbrasil Program developed by ABIT is a great partner in our international mission and a key piece in achieving our objectives.

We work to solidify our brand's presence abroad, and our partnership with Texbrasil has been a great help,” said Izabela Carvalho, the brand's export manager.

Izabela added that Coven believes in every day and mid-term work, trying to unite the professionalism demanded by the international market to the peculiarities of fashion with a Brazilian approach.

“In face of the exchange scenario, we have tried to resist the dollar's depreciation pursuing the objective of continuing our international work.

It is not easy to acquire an export culture in fashion: it requires investment and most of all, great professional effort.

When a company sees itself in one of the most important scenarios of the global fashion stage, like 5th Avenue, we are certain the team work is generating results and thus it is worthwhile to take things slowly, but continuously, and always with the correct steps.”

Brazilian Textile and Apparel Industry Association


Must ReadView All

Pic: Andreysha | Dreamstime.com

Textiles | On 1st Dec 2021

Factory activity in China rebounds following energy crunch ease

China's factory activity picked up in November following the easing...

Pic: Hikrcn | Dreamstime.com

Textiles | On 1st Dec 2021

Turkey second-fastest growing OECD economy in Q3 2021

Turkey has become the second-fastest growing economy in the third...

Prime Minister Sheikh Hasina. Bayazid Akter | Dreamstime.com

Textiles | On 1st Dec 2021

PM Hasina urges global investors to invest in Bangladesh

Prime Minister Sheikh Hasina recently urged investors from across the ...

Interviews View All

Water stewardship, Stakeholders

Water stewardship
Stakeholders

Water use efficiency remains relatively unexplored

Textile Industry, Head honchos

Textile Industry
Head honchos

Multi-functional garments will be next big thing

Textile Industry, Head honchos

Textile Industry
Head honchos

Strongly believe in 'people first' policy.

Aashumi Mahajan,

Aashumi Mahajan

The Luxe Maison is a premiere haute couture e-boutique established after...

Kriti Kanodia,

Kriti Kanodia

A TV show in 2012 where actor Sonam Kapoor customises her own pair of...

Simone Morgante,

Simone Morgante

Based out of Como, Italy, and with technological expertise of nearly 70...

Thomas Ong P S, NanoTextile

Thomas Ong P S
NanoTextile

Malaysian company NanoTextile Sdn Bhd taps into the potentials of...

Sachin Pendharkar, Dieffenbacher India Pvt Ltd

Sachin Pendharkar
Dieffenbacher India Pvt Ltd

Germany-based Dieffenbacher Group is a producer of high-quality composites ...

Dr Anup Rakshit, ITTA

Dr Anup Rakshit
ITTA

The Indian Technical Textile Association (ITTA) is the only association of ...

Anju Modi, Label Anju Modi

Anju Modi
Label Anju Modi

Filmfare Award winner for best costume designer,<b> Anju Modi </b>is...

Rocky Star, Label - Rocky Star

Rocky Star
Label - Rocky Star

<b>Rocky Star,</b> an Indian designer known for his inspiration from the...

Raghavendra Rathore, Label Raghavendra Rathore Jodhpur

Raghavendra Rathore
Label Raghavendra Rathore Jodhpur

Being one of the first designers to use the "Brand India" positioning for...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


December 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search