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Levi's bets on khiladi No 1 for endorsing 501 (R)

23
Aug '08
The latest and undisputed king of bollywood, Akshay Kumar is surely flying high with series of hits this year. Not only big production houses are offering him sky-scraping amount but international brands are also placing best deals forward to rope him, for endorsing their products. Levi's has been successful in making Akki, as he is popularly known, their brand ambassador for their '501(R) Jean'.

The stunt specialist has charged a whooping sum for unbuttoning his denims in a super sensational add that has been shot in Los Angeles which even features US supermodel. Levi's 501(R) will be launched in India by the man himself in a grand event that will take place in Mumbai on August 26.

Levi's 501(R) is the first ever pair of jeans that was made by American denim manufacturer with a clear message Live Unbuttoned. The previously made international commercials were highly appreciated and generated enough interest among buyers.

The company is confident about the outstanding response it will receive from Indian buyers and are counting on 'Khiladiyo ka Khiladi'for the same.


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