Home / Knowledge / News / Fashion / adidas enjoys success at Beijing Olympic Games
adidas enjoys success at Beijing Olympic Games
Aug '08
"The Olympic Games in Beijing were a huge success for adidas - both in China and around the world," said Erich Stamminger, President of the adidas brand in Beijing. "We were clearly the leading brand in terms of visibility across all sports during the Games. We provided first-class service and exciting products that were especially made for Beijing.

We also made our mark in communication with our campaign 'Together in 2008 - Impossible is Nothing' that won the first ever Golden Lion for China at the Cannes Festival. So the Olympic Games in Beijing brought us another giant step closer to our mission to be the leading sports brand in the world."

As Official Sportswear Partner of the Beijing 2008 Olympic Games, adidas supplied more than 3 million products to federations, volunteers, officials and others. By outfitting 16 National Olympic Committees, including the most successful nation, China, plus three other Top Six ranked Olympic Teams, Great Britain, Germany and Australia, adidas underlined its position as the true Olympic brand. In total, more than 3,000 athletes competed in adidas products and adidas provided products for 27 out of the 28 Olympic sports.

Among the successful adidas athletes who won Olympic Gold were pole vault world record holder Yelena Isinbayeva (Russia), double Olympic swimming champion Britta Steffen (Germany), Britain's cycling sprint sensation Chris Hoy, US gymnast Shawn Johnson, 110m hurdler Dayron Robles (Cuba), Italian fencing legend Maria Valentina Vezzali, Norwegian javelin champion Andreas Thorkildson, footballer Lionel Messi from Argentina and judo champion Xian Dongmei (China).

"We already used the UEFA EURO 2008 in Austria and Switzerland to grow our football leadership and now we demonstrated at the Olympic Games again that we are the brand that is at the core of sports.

With the platform of the Beijing 2008 Olympic Games brand adidas has become market leader in China in terms of revenues, market share and brand perception," Erich Stamminger added. "Our Olympic journey will continue as we have already started to prepare for the London 2012 Olympic Games where adidas will again be Official Sportswear Partner."

In terms of revenues, adidas Group sales in China increased over 60% on a currency-neutral basis in the first half of 2008. Based on this growth, China will become the second-largest market for the adidas Group after the USA by the end of this year.

"We are well on track to reach our sales target of more than EUR 1 billion for the adidas Group in China by 2010," stated Herbert Hainer, CEO and Chairman of the adidas Group. "These successful Olympic Games in Beijing will leave a legacy for sport in China and for all brands of our Group. Therefore, I am convinced that we will continue to achieve dynamic growth in this market for the years to come."

adidas Group

Must ReadView All

Courtesy: Pexels

Textiles | On 19th Sep 2018

Punitive PRC tariffs on US goods has extra 5% on textiles

Responding to Washington’s latest duty increase in a dispute with...

Courtesy: Tecnorama

Textiles | On 19th Sep 2018

'Reliability & excellent quality are Tecnorama’s USP'

The complete reliability and excellent quality of Tecnorama systems...

Courtesy:  Stanislav Kondratiev on Unsplash

Apparel/Garments | On 19th Sep 2018

AAFA questions US tariffs on $200 bn Chinese goods

The American Apparel & Footwear Association (AAFA) has questioned...

Interviews View All

Shawn Honeycutt, Bolger & O'Hearn

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Rahul Bhadani, Looksgud

Rahul Bhadani

Navigating through catalogues is a bit hasslesome

Priyanka, Studio Priyanka Rajiv

Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

C Dhandayuthapani,

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Kamal Kulshreshth,

Kamal Kulshreshth

Colorjet is among the fastest-growing wide format digital inkjet print...

Ravi Raj Desai,

Ravi Raj Desai

Himalaya Cotton Yarn Ltd manufactures high quality denier. The spinning...

Ayyappa Nagubandi, Broadcast Wearables Pvt Ltd

Ayyappa Nagubandi
Broadcast Wearables Pvt Ltd

Hyderabad-based Broadcast Wearables has come up with the country's first...

Kevin Nelson, TissueGen

Kevin Nelson

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Eric Scholler, Groz-Beckert

Eric Scholler

The Indian market has huge potential in technical textiles, and by far,...

Silvia Venturini Fendi, Fendi s.r.l

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Sanjukta Dutta, Sanjukta's Studio

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Rajesh Pratap Singh, Rajesh Pratap Singh

Rajesh Pratap Singh
Rajesh Pratap Singh

<div>Ace fashion designer <b>Rajesh Pratap Singh</b> has used Tencel to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search