Home / Knowledge / News / Fashion / Mamas & Papas: The passion behind the progress
Mamas & Papas: The passion behind the progress
29
Aug '08
Mamas & Papas are heralding the arrival of the latest trading results within their maternity fashion ranges with a healthy and bouncing +46% sales increase like-for-like against the same trading Spring Summer season in 2007.

The brand has been quietly building its reputation to be the hidden success story of UK retailing. As all other brands are fighting for market share through discount and value ranges, Mamas & Papas has redefined what value means to a customer by offering high quality ranges that stretch from basics to luxury knits as well as accessible price points that reassuringly reflect the attention to detail and their forte of fit that goes into every garment.

Four years ago the retailer defined its position within the market and have since focused on trying to offer outstanding design, quality and breadth of range as their point of difference.

Karen Tyler, Director of Fashion explained how the long road to success was achieved and why it now is bucking the retail trend as the economic down turn bites most fashion retailers,

“We have worked hard to set a benchmark that means we never lose sight of our vision or dilute our values .This consistently translates into offering our customer what she truly needs during that period of her life. The choice and the stretch of the brand is unbeatable and therefore we offer a fashion proposition with a boutique feel and presentation.

The abundance of choice is growing with each season and we have pushed product development, innovations in store space management and fixturing, visual merchandising, customer service and our online offering to not only meet current demand but grow in line with our long term plans. The mantra for our team is 'retail is detail' and our customer focus as well as the attention to detail in our ranges has generated this amazing fashion story”.

The internal culture of the brand is one of the main reasons that Karen Tyler notes as being part of the retailing success,

“There is buzz within the business that is rarely seen within other retailers. There is a passion and drive that offers support to deliver results and the founders, David and Luisa Scacchetti are highly visible throughout all processes. Their passion for the brand is endless and the pressures we as a team put upon ourselves to succeed season after season are generated by a true desire to make our brand the number one destination for all newly pregnant women.

Mamas & Papas has recently increased their clothing teams with the arrival of Sharon Fox who will head up the design, buying and technical division of the maternity fashion division and Caroline Smith who will drive the baby wear development teams to greater success.

Mamas & Papas


Must ReadView All

China reportedly cancels trade talks with US, Liu He visit

Apparel/Garments | On 22nd Sep 2018

China reportedly cancels trade talks with US, Liu He visit

Washington is reportedly positive about arriving at a solution to its ...

AmCham Cambodia cautions US against possible sanctions

Apparel/Garments | On 22nd Sep 2018

AmCham Cambodia cautions US against possible sanctions

In a letter to US lawmakers, the American Chamber of Commerce...

Courtesy: ycloset

Apparel/Garments | On 22nd Sep 2018

Alibaba invests in clothes sharing platform Ycloset

Chinese garment sharing platform YCloset has completed an undisclosed ...

Interviews View All

Top executives, Textile industry

Top executives
Textile industry

Union budget 2018-19 will have positive impact on apparel industry

Mukesh Agarwal & Rajesh Agarwal, Madhuram Fincap Pvt Ltd

Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd

Increasing prices and lack of demand main issues facing industry

Angelina Francesca Cheang, MY ANJE

Angelina Francesca Cheang
MY ANJE

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Tom Adeyoola,

Tom Adeyoola

Describing itself as the best body shape and garment fit company in the...

Mark Tokuhara,

Mark Tokuhara

Japan-based FitJoy, a shoe brand for women, has been in the footwear...

John Kelley,

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Davide Vigano, Sensoria

Davide Vigano
Sensoria

Sensoria is a leading developer of smart garments and IoMe (Internet of...

Suresh Patel, Sidwin Fabric

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Isabel Herranz, European School of Business & innovation

Isabel Herranz
European School of Business & innovation

Cutting-edge ideas like the Internet of Things and artificial intelligence ...

Jay Ramrakhiani, Occasions Elegance Wear

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Aditi Somani, Aditi Somani

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Hemant & Nandita, Hemant & Nandita

Hemant & Nandita
Hemant & Nandita

The designer duo of Hemant & Nandita are known for being inspired by...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search