'Sephora Star' rating launched

05 Sep '08

4 min read

Sephora U.S. launched an innovative new "Ratings & Reviews" function from Bazaarvoice for each of the thousands of products sold on sephora.com, the largest and most visited e-commerce site in the prestige beauty industry.

Reflecting Sephora's commitment to helping clients make the best informed beauty decisions, the new Ratings & Reviews feature provides extensive information about individual products and brands, including a "Sephora Star" rating, reviews from experts and shoppers and a chance for beauty seekers' questions to be answered.

"A critical part of Sephora's revolutionary approach is our dedication to providing as much information as we can about trends, brands, products and how to use them.

The addition of 'Ratings & Reviews' to sephora.com is clear evidence of our commitment to ensuring our clients are as informed as they want to be when making beauty buying decisions either online or when they come into our stores," said Julie Bornstein, Sephora's Senior Vice President of Sephora Direct.

"In addition, we will use what we learn from our clients' reviews to work with our brand partners and make the Sephora experience even better."

The Bazaarvoice Ratings & Reviews functions on sephora.com include:
- Sephora Star ratings on every product page
- Product reviews from Sephora experts and from experts at our brand partners, with "Badges" identifying the reviewer
- Reviews from site visitors who have used the products, including Sephora Beauty Insiders
- An "About You" section for all client reviewers that provides context
- A browsing feature for top-rated products
- A Q&A feature, to receive answers from Sephora and brand experts, and other clients

Bridget Dolan, Vice President of Direct Marketing, added, "Our clients told us that in addition to seeking as much information as they can get, they also wanted a more interactive way to share their views with us and each other, bringing 'word of mouth' referrals to a whole new level.

The launch of Ratings & Reviews, with our unique addition of input from experts at Sephora and our brands, reflects our goal of leveraging technology to give clients what they want and need, right at their fingertips.

We are proud that our clients see Sephora.com as an incredible resource and we are consistently focused on making it more relevant."

Sephora is working with Bazaarvoice to provide the best online consumer experience and maximize the use of user-generated review content for all Sephora shoppers.

Bazaarvoice offers Sephora access to the industry's most comprehensive social commerce platform, including customizable hosted technology, advanced analytics and expert client services.

"Consumers are increasingly going online to read reviews and research products before making a purchase in any channel," said Brett Hurt, founder and CEO of Bazaarvoice.

"Bazaarvoice Ratings & Reviews allows Sephora shoppers to share their expert opinions about products and make the best possible purchase decisions.

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