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Trovata shows spring/summer 2009 collection at NYFW

Sep '08
Keds is putting its best foot forward at New York Fashion Week for the unveiling of the Spring Collections. As the footwear brand of choice for Trovata, Karen Walker and SPURR, the iconic sneaker label complemented the three designer's runway looks, with each designer putting their creative touch on Keds' classic Champion silhouette. Both men's and women's styles hit the runway in a range of colors in the lace-up and slip-on silhouettes.

Trovata showed its spring/summer 2009 collection, both men's and women's, paired with Keds' classic Champions. The concept for Trovata's show, “Petrol: Consider the Alternative,” took a stance on alternative eco-friendly modes of transportation, including walking, in which they aptly looked to Keds, a brand synonymous with effortless and paired-down style, to highlight this means of travel. Each of the models dipped the soles of their Champions into a different color of paint prior to stepping out on the runway, representing the lasting impact an individual's footprint can have on the environment.

“Keds is a natural fit for Trovata. It's the ultimate classic sneaker that goes with everything, no matter who you are or what you're wearing, it just fits,” says John Whitledge, creative director of Trovata.

Karen Walker reinterpreted the classic Champion with color, fusing her inspiration for her S/S '09 collection and refining Keds existing color palette. “I've always loved the casual aesthetic of Keds and the simple, low-fi look that's so hard to get in modern sneakers.

It goes well with this season's washed cottons and denims that we're using,” says Karen Walker. “We washed and bleached the Keds to give them a river-washed and sun-bleached look -- perfect for summer,” added Walker.

At SPURR the spotlight was on the men's Champion, a perfect complement to the designer's classic styling. "The modern and minimal aesthetic of Keds Champion slip-on echoes the quiet sophistication of SPURR SP'09 Collection. The considered proportions and simplicity of the shoes design combine uptown elegance with downtown street style," stated Simon Spurr.

Keds will also provide footwear for Peter Som's gift bag, which will be gifted to his models post-show.


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