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Savile Row all set to Rock On the nation
Sep '08
The Savile Row Company London has been creating fine garments for elite customers since 1938 and so far has been extremely successful in making the wearer stand out from the crowd. The highly reputed UK based company makes perfectly tailored formal suits and shirts as well as casual wear for men and women.

UP Market Brands, Forbes and Company Ltd the licensee of Savile Row India has introduced it in India for the brand conscious people who yearn for 'Luxury at affordable prices'. The company has even made its stylish entry in the glittering world of bollywood by creatively styling for the movie Mission Istaanbul. The clothes were highly appreciated not only by the industry people but also by common movie buffs for being completely in-sync with the theme.

Next in line to make a big impression was Savile Row tie up with Abhishek Kapoor's movie 'Rock On' as a styling partner. By this venture Savile Row proved it's out of the box identity.

What matters in such endeavors is the conviction in direction to connect with the audience. Savile Row as a styling partner proved its best, Rock On scores on that level.

With the release of Rock On Savile Row Company London launched the most awaited collection 'Savile Row YOUNG' consisting of T-shirt, chinos, blue blooded denims, cargos, jackets, golf shorts etc. The mission behind Savile Row's launch of a young label is to pamper the people who are young and young at heart. So stay young wear Savile Row.

Reetika Mehra Dalal, Executive Head, India, Savile Row Company London, says, "Savile Row's association with movies is to associate creatively with the movie projects. We carefully analyze the product mix with the plot of a movie. Bollywood has given the brand an excellent platform to showcase and forecast fashion.”

One can clearly mark the deep understanding of fashion, the designers at the Savile Row have, as on one hand the outfits for Mission Istanbul were subtle, sober and mature that mirrored the seriousness of the movie. On the other, 'Rock On' garments are fun, experimental and innovative. Its sure to become a rage among fashion savvies how love making style statements where ever they go.

Fibre2fashion News Desk - India

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