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Wolverine celebrates 125 years of footwear excellence

16
Sep '08
Wolverine is celebrating its landmark 125th anniversary in 2008. To commemorate such a momentous year, Wolverine will be holding an anniversary sweepstakes.

From Sept. 20, 2008 to Nov. 29, 2008, Wolverine patrons can enter to win prizes including cash, head-to-toe Wolverine outfits, outdoor gear and more by visiting wolverine125years.com or filling out a ballot at key Wolverine retailers.

Wolverine was established in 1883 by G.A. Krause in Rockford, Mich., which yet today remains home to the corporate offices. In the early years, the founder and his sons built a shoe factory that manufactured 300 pairs of work boots a year and a tannery that supplied tough, durable leather, one of the core components of today's footwear. Over the years, Wolverine expanded its portfolio to include hunting and rugged outdoor footwear as well as a full-line of apparel and gear.

Wolverine has been a leader in creating innovative comfort technologies for its work footwear, such as Wolverine DuraShocks and Wolverine Contour Welt. In 2008 Wolverine received its ninth consecutive Plus Award for excellence in design in the work footwear category from Footwear Plus, a footwear trade publication, which surveyed thousands of footwear retailers nationwide. Recently Wolverine has also introduced its patented comfort technologies into hunting and rugged outdoor styles.

While Wolverine first created gloves during World War II, its apparel and gear line truly took off in 2006. In 2007, Wolverine took home its first-ever Polartec APEX Design Award for the outstanding and innovative use of Polartec fabric in its Pioneer jacket. Today, Wolverine's apparel and gear lines also include such items as shirts, pants, hats and gloves to outfit the rugged Wolverine consumer.

“For a footwear and apparel company to have been in business for well over a century is no doubt an accomplishment, but it is also a testament to our connection with our Wolverine customers,” said Ted Gedra, president of Wolverine Footwear Group. “Our anniversary sweepstakes is a way to thank those that have been loyal over the years.”

Wolverine


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