Home / Knowledge / News / Fashion / Manish Arora to create magic at Wills Lifestyle Grand Finale

Manish Arora to create magic at Wills Lifestyle Grand Finale

Sep '08
Wills Lifestyle, ITC's premium fashion brand, announced Manish Arora as the designer for the Wills Lifestyle Grand Finale at the forthcoming Wills Lifestyle India Fashion Week.

The collection for the finale - 'Manish Arora Circus' will interpret the drama of circus in his own signature style. Manish Arora will also create an exclusive collection for Wills Lifestyle that will be retailed from Wills Lifestyle stores across the country.

Announcing this at the Wills Lifestyle store, South Extension, Atul Chand, Divisional Chief Executive - ITC's Lifestyle Retailing, said, "Wills Lifestyle Grand Finale has always set new benchmarks in creativity and have been a great mix of fashion and entertainment.

This season Manish Arora will be taking the same tradition forward and create magic on the ramp in his signature style."

He further added, "Wills Lifestyle being a premium fashion brand believes in providing its customers with the finest in fashion and thus the collaboration with Manish Arora, one of India's most revered fashion designers.

With these tie ups, our aim is to make designer wear accessible and relevant to our customers. Manish will be designing an exclusive collection for Wills Lifestyle stores across the country."

Mr. Sunil Sethi, President, FDCI said, "Manish Arora is a perfect example of excellence in design and clothing construction; we are delighted that he will be the Wills Lifestyle Grand Finale designer at the forthcoming edition of the Wills Lifestyle India Fashion Week.

He is the new face of Indian fashion within the country and internationally. His collections are imaginative and inspiring; making him one of the most sought after designers in India and overseas.

FDCI also appreciates the initiative taken by Wills Lifestyle to make designer wear more accessible through these designer tie ups."

He further added, "The synergy between Wills Lifestyle and FDCI, to benefit the fashion industry, is excellent and together we look forward to another successful edition of WIFW."

Speaking on the occasion, Manish Arora said, "It is indeed an honor to be the Wills Lifestyle grand finale designer. The Wills Lifestyle India Fashion Week platform is a powerful one and I hope to be able to create a collection that will delight the patrons of the label.

It is a significant engagement between both the brands and I am sure the audiences will be thrilled to view the show and access the creations on display."

The collection by Manish Arora for the Wills Lifestyle grand finale explores innovative techniques of embroidery like hand sown appliqué, digitally printed sequin as well as traditional Indian gota embroidery.

Unique textures are achieved with the use of leather sequins and ostrich feathers. Manish interprets scenes from the circus in his own artistic style in the form of prints and embroideries.

Silhouettes in the collection include short dresses, mini skirts, trousers, voluminous jackets, ruffled skirts and dresses as well as pieces largely inspired from circus costumes as is evident in the clown pants, bra tops, bat-wing sleeves, multiple bows and jumpsuits.

The Wills Lifestyle Grand Finale will take place on 19 October 2008 in New Delhi at Pragati Maidan.

Fashion Design Council of India

Interviews View All

Anvita Mehra, Confidential Couture

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Smith Vaghasia, Sanado India

Smith Vaghasia
Sanado India

Online remains the best destination for shopping

Footwear industry, Head honchos

Footwear industry
Head honchos

There is rising demand for fancy, trendy and yet comfortable footwear

Jash Choraria,

Jash Choraria

Established in 2015 by <b>Jash Choraria</b>, Unifynd is a Mumbai-based...

Shyam Gupta & Ravi Gupta,

Shyam Gupta & Ravi Gupta

Based out of South Delhi, Gargee Designer's provides bespoke formal and...

Karan Behal,

Karan Behal

Karan Behal, founder and chief executive of top-selling brand...

Prof Seokheun (Sean) Choi, Binghamton University, State University of New York (SUNY)

Prof Seokheun (Sean) Choi
Binghamton University, State University of New York (SUNY)

A team of researchers from the State University of New York (SUNY),...

Hemant Bheda, Arevo

Hemant Bheda

Arevo, based in Silicon Valley in California, develops technology to...

Silke Brand-Kirsch, Schlegel und Partner

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Jay Ramrakhiani, Occasions Elegance Wear

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Cigdem Akin, Cigdem Akin

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Mike Hoffman, Gildan Activewear SRL

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

October 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Follow us on instagram


Follow Fibre2Fashion On

Advanced Search