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Leading jewellery house to introduce new trends at DIJW
Oct '08
Damas, the leading international jewellery and watch retailer in the Middle East is once again expected to command strong presence during Dubai International Jewellery Week (DIJW), slated on November 11-15, 2008, at Dubai International Exhibition Centre.

The 101-year old jewellery house will introduce new trends through its extensive offerings, most of which are being shown in the region for the first time. Exciting promotions and events are also lined up during the 5-day expo.

Tawhid Abdullah, Managing Director of Damas, commented, “DIJW has been an effective platform for keeping our clients abreast of the latest jewellery and timepieces. Each year, this event is breaking records in terms of quality of exhibitors and buyers, which makes it all the more important for us to present a selection that would make strong impression and exceed expectations.”

Damas which owns and operates 438 retail outlets in 18 countries across the globe will showcase top international brands as well its very own collections. Jewellery lovers will be treated to a selection of the world's most exclusive diamond, gold and pearl jewellery pieces including Baraka, Fope, Genero, Marco Bicego, Roberto Coin, Calgaro, Carrera y Carrera, Mikimoto, Rosato, Laurentia, Faberge, Magerit and Masriera. These are on top of the in-house brands that will be showcased, which have been developed by Damas through the years.

A special section of the exhibit will focus on high-end signature timepieces from top watchmakers Parmigiani, Girard Perregaux, Perrelet, Sarcar, Chalyano and Precious, some of which will be on limited supply only. The jewellery house will occupy a sleek and stylish stand which reflects the global identity of the Damas brand.

“Damas takes pride in being a homegrown company that was able to break into the highly competitive international market. Our participation in DIJW is highlighted by the company's commitment to product and service excellence. It also underscores the strong partnerships we have forged with highly respected names in the industry,” added Abdullah.

View the latest trends in jewellery and watches from the world's top luxury names at the Damas Pavilion on Dubai International Jewellery Week, November 11-15, at the Dubai International Exhibition Centre.


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