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Juicy fragrance makes its Asian retail debut with Nuance-Watson

Oct '08
Once again, Singapore Changi Airport is the first airport in Asia to launch a new fragrance already hugely popular with customers in the USA: Elizabeth Arden, in partnership with Nuance-Watson (Singapore) proudly presents the much anticipated “Juicy” fragrance, exclusively launched at Perfumes & Cosmetics by Nuance-Watson (Singapore).

Ayaz Furniturewalla, General Manager of Elizabeth Arden Asia Pacific and Middle East Travel Retail and Distributor Markets, said: “Juicy has been one of the biggest fragrance successes in the United States and we are expecting similar successes in Asia. It is very important to collaborate with the right retail partner that shares the brand's vision and Nuance-Watson (Singapore) is the perfect match with their extensive and comprehensive retail platform and excellence in execution.”

“We have partnered with Nuance-Watson (Singapore) numerous times in the past and are confident that this initiative will be another success for both of us.”

Ken Tse, Managing Director of Nuance-Watson (Singapore), commented: “We have always worked very well with Elizabeth Arden. Years back, I recall, when we were given the exclusivity o launch Provocative, sales was phenomenon for Arden.

Likewise for Britney Spears; we yielded yet another impressive sales result. We look forward to seeing the same result for Juicy Couture given its exclusivity in Asia. Travellers passing through Asia's premier airport – Singapore Changi Airport - cannot only expect excellent airport facilities but also interesting and unique products at Perfumes & Cosmetics!”

NPD (www.npd.com), a leading global provider of consumer and retail market research for a wide range of industries, ranks
“Juicy” among the six best selling women's fragrances in the US in 2008. Singapore Changi Airport is the first airport in Asia to launch the fragrance.

“Juicy” (for women), together with “Dirty English” (for men) by Juicy Couture are now available at Perfumes & Cosmetics stores across Singapore Changi Airport – Terminal One, Two and Three.

Nuance-Watson (Singapore), a joint venture between The Nuance Group and leading Chinese retailer AS Watson, has been operating the Perfumes & Cosmetics concession at Singapore Changi Airport for the past six years.

The Nuance Group

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