Home / Knowledge / News / Fashion / Jeffrey Sebelia to design denim line for Real American

Jeffrey Sebelia to design denim line for Real American

24
Oct '08
Fresh from its acquisition of the Apocalypse Clothing Company, and its lead designer, Jeffrey Sebelia, the Real American Brands company announced plans to launch its own premium denim line, according to Doug Newton, CEO of RLAB, and founder of another brand owned by the company, Billy Martin's USA.

"This will be a cutting-edge, premium denim line" Newton said "but not carry premium prices. Plus, it will made in America, of all places!" Designed by Jeffrey Sebelia, winner of the 2006 Project Runway TV series, Newton said "the line will be positioned to compete with True Religion on styling, fit and comfort, but unlike more-expensive brands, will be priced within the reach of value-conscious, style-driven consumers both at home and abroad."

"Our brand will be different from the vast universe of competing premium products being manufactured and marketed today because it will be 100% USA manufactured, and carry the exclusive label 'Born & bred in the USA', a US trademark owned by Billy Martin's USA, a wholly owned subsidiary Real American Brands, Inc. The name of the new denim line will be announced soon, said Sebelia.

Real American Brands Inc (RLAB) is a designer, marketer and wholesaler of fashion-forward apparel for men and women, whose heritage includes the Apocalypse Clothing Co.; the Cosa Nostra and Good Vig labels designed by Jeffrey Sebelia; the 29 year old western lifestyle brand, Billy Martin's; and its flagship boutique at the Trump Plaza in New York City.

According to Newton, "With our recent acquisition of Apocalypse and its design and US based manufacturing team, RLAB is now positioned to implement our growth and diversification strategy. As the name of the parent company suggests, RLAB is devoted to developing a family of brands whose origins and style reflect our country's unique culture, heritage and way of life, with potential for solid growth in today's global marketplace."

Real American Brands Inc


Interviews View All

Karan Toshniwal, Orange O Tec

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Marazban F Velati, Sutlej Textiles & Industries limited

Marazban F Velati
Sutlej Textiles & Industries limited

No training can be effective till the candidate believes in it.

Sonia Agarwal, Whitenife

Sonia Agarwal
Whitenife

‘The terms eco-friendly and organic are common but everyone perceives them ...

Paolo Crespi,

Paolo Crespi

For.Tex is an Italy-based leading producer of dyes and thickeners, and is...

Sugandha Bhardwaj,

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Abhishek Pachauri,

Abhishek Pachauri

Reckon Industries is into manufacturing of textile process house machines, ...

Thomas Ong P S, NanoTextile

Thomas Ong P S
NanoTextile

Malaysian company NanoTextile Sdn Bhd taps into the potentials of...

Silke Brand-Kirsch, Schlegel und Partner

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Dr. Rene Wollert, Freudenberg Nonwovens

Dr. Rene Wollert
Freudenberg Nonwovens

Dr. Rene Wollert discusses the current scenario of the global nonwovens...

Divvya and Nidhhi Gambhir, Walnut

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Chandani Sahi, By Chandani

Chandani Sahi
By Chandani

By Chandani is a womenswear prêt couture brand with fusion silhouettes by...

Sandeep and Sarah Shaikh Gonsalves, SS Homme

Sandeep and Sarah Shaikh Gonsalves
SS Homme

SS Homme celebrates the craft of traditional tailoring through the bespoke ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


October 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Follow us on instagram

Follow

Follow Fibre2Fashion On


Advanced Search