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Schwarzkopf Professional celebrates Intl Men's Day

Nov '08
Men are inherently handsome, healthy and attractive and at times to evolve these qualities, all it takes is – few experts to direct changes. With the International Men's Day around the corner, FitnessOne and Schwarzkopf Professional got together to celebrate the resilience of every progressive man on 31st Oct 2008 with free hair makeover sessions for men at the Alwarpet, FitnessOne center.

The International Men's Day falls on 1st of Nov and is historically deeply connected with their often risky & strenuous life that they lead in order to protect their family, elders and children. As an ode to every man, this event has been conceptualized to gift them a day of mane enrichment.

Interested ones can call 044 – 24671222 and register their names and details and fix appointments. On this occasion sisters, girl friends and wives gifted a surprise makeover to their men respectively by registering on their behalf.

The style booths at FitnessOne from Schwarzkopf Professional are all geared to tackle ones everyday hair-menace, thus giving a new lease on life with a brand new look. The male members of the gym got mane-care tips, snips and quick-style-fixes with Schwarzkopf Professional's premium styling product –OSIS and premium care product-Bonacure coming to their aid.

A complete express makeover was also on the cards for these lucky men apart from the expert advice from the experienced, internationally trained Technical Advisor from Schwarzkopf Professional, Ankita Madan.

Speaking on the occasion Mr. Vivekanand, MD, FitnessOne said "We at FitnessOne have always given significance to good health but we all know that the enduring relationship between fitness and style is never-ending. The youth of India are redefining masculinity; this eminent trend is seen in the man today.

It is nice that he too spends the time and energy to look good and stylish. As a token of our appreciation we are hosting a hair styling booth at our premises so he can get tips on hair styling and how to maintain our hair and keep them healthy.”

Mr Murali Sundar, Country Manager – Schwarzkopf Professional said “Hair is more than a passion for all of us at Schwarzkopf Professional. To be able to go one step further and participate in this tribute to Indian Men is a great feeling!

We observe that it is absolutely essential & imperative that men take care of themselves & feel great about themselves. We in the fashion business know just how a fit body and good grooming works as an incredible confidence booster and are glad we can help.”

The style booths were available at the FitnessOne Gym in Alwarpet on the 31st of October 2008 between 12: 30 p.m and 6 p.m.

About FitnessOne: FitnessOne India is a company created with a passion, vision, commitment and dedication. Like no other chain of gyms in South India and perhaps all of India, FitnessOne was started with one aim – to get India to work out. Commitment to fitness was paramount, and the world's best equipment was imported.

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