Home / Knowledge / News / Fashion / Landside & Express to enhance duty free offer at Sydney Airport
Landside & Express to enhance duty free offer at Sydney Airport
05
Nov '08
The Nuance Group unveiled its first wave of new stores as part of the Sydney Airport International Terminal upgrade and expansion. The stores are the first part of a plan to enhance the duty free offer at Sydney Airport to provide customers with a better and broader duty free offer in a world class shopping environment.

Three stores were officially opened, the Landside and Express stores under the 'SYD Airport Tax and Duty Free' banner and an innovative Arrivals wine and champagne concept, 'SYD Cellars'. The openings coincided with Australia's leading horse racing event, “The Melbourne Cup”, and festivities had a racing carnival feel with champagne flowing for customers and the race shown live on the Landside store's six central plasma screens.

Each store has been designed to have a distinctive character to engage customers and provide a rewarding shopping experience. The Landside store showcases the best of the duty free offer and links the check-in area to the new Landside food court.Duty free categories are showcased in a luxurious manner, providing a taste of the offer airside and incorporating innovations such as a glamorous fragrance bar which encourages customers to try a range of scents. Meanwhile, technology, watches, sunglasses, confectionery and Samsonite store-in-store offers are pitched to both travellers and non-travellers with customers encouraged to interact with the merchandise.

The enlarged Express store uses floor to ceiling windows onto the apron to give a distinctive feel to the store and offers a broad range of merchandise including fashion and a full technology offer to customers seeking a convenient shopping experience closer to the gates.

Finally, 'SYD Cellars' puts an airport Arrivals twist on the domestic wine store with blackboards and cut carton displays emphasising the duty free value and the store focus demonstrating the range and expertise offered in wine and champagne.

Derek Larsen, General Manager, Retail for Sydney Airport Corporation Limited, welcomed the store openings: “These stores demonstrate both the higher standard of retail that the new development will bring for customers at Sydney Airport and the commercial potential of these stores for retailers.”

Nuance's Sydney Director, David Odgers, echoed these comments: “We've challenged ourselves to build stores that are more relevant and exciting for customers; stores that our staff are proud of and that provide an environment where we can deliver a much better experience for customers. The result has been very positive and immediate with higher customer footfall, better conversion and higher spends - as an example the Express store has more than doubled its sales.”

The Nuance Group will continue to develop its store portfolio at Sydney Airport over the next 18 months. Both Arrivals stores will be revamped and enlarged over the next few months and a bold new 3,400 square metre Departures store is scheduled to open at the end of 2009 along with a range of new specialty stores.


Must ReadView All

Nigeria's ABP scheme targets 1 lakh cotton farmers in 2019

Textiles | On 21st Mar 2019

Nigeria's ABP scheme targets 1 lakh cotton farmers in 2019

The Central Bank of Nigeria’s (CBN) Anchor Borrowers Programme (ABP)...

Pic: CorePower Yoga

Apparel/Garments | On 21st Mar 2019

TSG Consumer Partners takes over CorePower Yoga

TSG Consumer Partners, a leading private equity firm focused...

Pic: Showcase USA

Apparel/Garments | On 21st Mar 2019

Showcase USA store helps in cross-border e-commerce sales

Leveraging the backbone of ABC Depot Logistics, the exclusive 3PL and ...

Interviews View All

Viral Desai, Zenitex Mill Pvt Ltd

Viral Desai
Zenitex Mill Pvt Ltd

Full of green energy

Ajay Ghariwala, Luthra Group

Ajay Ghariwala
Luthra Group

We are ready to adopt or follow every opportunity

Sanjay Yagnik, Maa Tex Speciality

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Milva Morani,

Milva Morani

Brighi Technologies began in 1970 with trading and repairing sewing...

Luciano Sardini,

Luciano Sardini

A consolidated reality in Italy and internationally, IMA Spa is well-known ...

Ashish M Amin,

Ashish M Amin

Premier Looms is a leading provider of cutting-edge machinery and...

Karl Zelik, Vanderbilt University

Karl Zelik
Vanderbilt University

A team of engineers at the Vanderbilt University has designed a smart...

Silke Brand-Kirsch, Schlegel und Partner GmbH

Silke Brand-Kirsch
Schlegel und Partner GmbH

<div>Schlegel und Partner is the market research and consultancy company...

Mr Hartmann Huth, Trevira GmbH

Mr Hartmann Huth
Trevira GmbH

Trevira GmbH is an innovative European manufacturer of high-value branded...

Sonam & Paras Modi, SVA

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Akta Adani, India Boulevard

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Divvya and Nidhhi Gambhir, Walnut

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


March 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search