JCPenney launches 2008 Christmas Campaign

17 Nov '08

4 min read

Showing Our Customers “What's In Store”
A special section on jcp.com will highlight JCPenney's gift assortment, including its “red box gifts” collection. Customers can easily search for gifts by price range, person and category – or simply choose from a selection of convenient holiday gift card and e-gift card options.

Customers will also be able to view the broadcast commercials online, and for added convenience, be able to sign up for wake-up calls the day after Thanksgiving, along with helpful shopping tips to be text messaged to their mobile phones, view JCPenney's weekly sales circulars online, and watch JCPenney's new weekly online video, “What's In Store,” at www.jcp.com/whatsinstore.

Hosted by JCPenney's weekly “store shoppers” Rebecca and Karissa, the streaming video will highlight for customers various gift ideas throughout the store this season. Furthermore, online banner ads – incorporating the “Couplets” theme – will appear on consumer websites to further support JCPenney's gift messaging.

Our Legendary Christmas Catalog and Special Gift Guide
Along with JCPenney's annual Christmas catalog – a tradition for more than 45 years and available now to customers – JCPenney will distribute a special gift guide to customers on Nov. 30. The 48-page direct mail specialty catalog will highlight JCPenney's vast assortment of merchandise, including this year's “red box gifts™” offering.

JCPenney will also launch its Christmas campaign aimed at its Hispanic customers on Nov. 23. Featuring the song “El Cha Cha Cha de la Navidad” by Celia Cruz, the campaign will include a 30-second television spot, “Joy Cartoons,” which focuses on a family's joyous emotions as they exchange Christmas gifts. The spot will air in all major Spanish-language Hispanic market networks. In addition, the campaign will incorporate 30-second Telemundo-produced vignettes with celebrities Natalia Streigand and Catherine Siachoquey.

Additionally, JCPenney will, once again exclusively sponsor and present a Christmas special on Univision, “Celebra la Alegría de Regalar con JCPenney” which will air on Nov. 28.

JCPenney

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