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Colibri to develop 'American Idol'-themed jewelry & accessories

Nov '08
FremantleMedia Enterprises (FME), the brand extension arm of FremantleMedia has forged an exclusive partnership with The Colibri Group to develop and produce a line of “American Idol”-branded men's and women's wristwatches, jewelry, accessories and clocks, it was jointly announced today by Nora Wong, Senior Manager, Consumer Products for FME, and John Gugliada, Executive Vice President, Sales for The Colibri Group.

Centered around the “American Idol” logo and other graphical elements derived from the hit television series, the full range product lines will be developed and marketed in karat gold, sterling silver and base metals across several categories, and are set to hit the market in January in conjunction with the premiere of the show's 8th season.

“This extension into the high-end area of jewelry was a natural progression for us, having already successfully launched lifestyle categories such as apparel, eyewear, loungewear and sleepwear for 'American Idol,'” said Wong. “We expect this quality jewelry to appeal primarily to the junior and women's market who aspire to the brand values of the program.”

“The show is a star maker and people love to see dreams come true,” added Gugliada. “Our line of watches, clocks and accessories will give millions of fans a way to celebrate their favorite television show.”

“One of the key items will be the cell phone charms,” says Erin Lanzieri, Product Developer for The Colibri Group. “Viewers use their cell phones to cast their votes for their favorite contestants by sending a text message.” The clock line, will feature a range of novelty shape clocks with “glam” features derived from the series' stage.

Launching its 8th season on January 13th and 14th, “American Idol” is one of the most sought-after licenses in the market today as it continues to dominate the television landscape, averaging more than 30 million viewers per episode while consistently ranking #1 in all major market segments including Kids 2+, Teen/Tweens 12-17, adults 18-34, adults 35-49 and adults 50 & up.

FremantleMedia Enterprises

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