Home / Knowledge / News / Fashion / Colibri to develop 'American Idol'-themed jewelry & accessories
Colibri to develop 'American Idol'-themed jewelry & accessories
19
Nov '08
FremantleMedia Enterprises (FME), the brand extension arm of FremantleMedia has forged an exclusive partnership with The Colibri Group to develop and produce a line of “American Idol”-branded men's and women's wristwatches, jewelry, accessories and clocks, it was jointly announced today by Nora Wong, Senior Manager, Consumer Products for FME, and John Gugliada, Executive Vice President, Sales for The Colibri Group.

Centered around the “American Idol” logo and other graphical elements derived from the hit television series, the full range product lines will be developed and marketed in karat gold, sterling silver and base metals across several categories, and are set to hit the market in January in conjunction with the premiere of the show's 8th season.

“This extension into the high-end area of jewelry was a natural progression for us, having already successfully launched lifestyle categories such as apparel, eyewear, loungewear and sleepwear for 'American Idol,'” said Wong. “We expect this quality jewelry to appeal primarily to the junior and women's market who aspire to the brand values of the program.”

“The show is a star maker and people love to see dreams come true,” added Gugliada. “Our line of watches, clocks and accessories will give millions of fans a way to celebrate their favorite television show.”

“One of the key items will be the cell phone charms,” says Erin Lanzieri, Product Developer for The Colibri Group. “Viewers use their cell phones to cast their votes for their favorite contestants by sending a text message.” The clock line, will feature a range of novelty shape clocks with “glam” features derived from the series' stage.

Launching its 8th season on January 13th and 14th, “American Idol” is one of the most sought-after licenses in the market today as it continues to dominate the television landscape, averaging more than 30 million viewers per episode while consistently ranking #1 in all major market segments including Kids 2+, Teen/Tweens 12-17, adults 18-34, adults 35-49 and adults 50 & up.

FremantleMedia Enterprises


Must ReadView All

Courtesy: Asmara Group

Apparel/Garments | On 20th Sep 2018

Fragmented nature of Indian apparel sector major challenge

A major challenge for the Indian apparel sector is its fragmented...

Courtesy: Aditya Birla Retail

Apparel/Garments | On 20th Sep 2018

Indian Aditya Birla Retail to be acquired by Samara-Amazon

India’s Aditya Birla Group has signed a deal to sell Aditya Birla...

India's 2018-19 forward cotton export contract up by 100%

Textiles | On 20th Sep 2018

India's 2018-19 forward cotton export contract up by 100%

Rise in demand from China, lower domestic prices and depreciation of...

Interviews View All

Arvind Saraf, Triveni Sarees

Arvind Saraf
Triveni Sarees

e-Commerce is still evolving fast with constant flux and surprises

Saket Garg, Garg Corporation

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Amrit Sethia, SOIE

Amrit Sethia
SOIE

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Maya Simova,

Maya Simova

Inter Expo and Congress Center (IEC) is a prominent exhibition centre in...

Sarah Perkins,

Sarah Perkins

Fairfax, Virginia-based Specialty Graphic Imaging Association (SGIA) is a...

Akshat Chaudhary,

Akshat Chaudhary

Aizome, Asia's first Fairtrade denim brand, is all set to launch next...

Isabel Herranz, European School of Business & innovation

Isabel Herranz
European School of Business & innovation

Cutting-edge ideas like the Internet of Things and artificial intelligence ...

Prof Seokheun (Sean) Choi, Binghamton University, State University of New York (SUNY)

Prof Seokheun (Sean) Choi
Binghamton University, State University of New York (SUNY)

A team of researchers from the State University of New York (SUNY),...

Kevin Nelson, TissueGen

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Hemant & Nandita, Hemant & Nandita

Hemant & Nandita
Hemant & Nandita

The designer duo of Hemant & Nandita are known for being inspired by...

Robert Brunner, Devereux

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Anisha Chaudhari, Threads & Shirts

Anisha Chaudhari
Threads & Shirts

Threads & Shirts is a freshly-tailored concept providing men/women a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search