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Blue Nile Daily Gem, Christmas campaign kicks off

Dec '08
Blue Nile launched a "23 Days of Christmas" promotion by introducing the "Blue Nile Daily Gem." Starting today and continuing every day through December 23, Blue Nile will unveil a jewelry product that will be offered at a significant discount for one day only. Today's Blue Nile Daily Gem is a beautiful Three Carat Diamond Eternity Bracelet normally priced at $2,950, but available today for $1,900, representing a savings of $1,050, or more than 35 percent off.

"Consumers shop at Blue Nile every day for the superior selection, quality and pricing that we offer," said Diane Irvine, CEO of Blue Nile. "We decided that this holiday season was the right time to offer something extra special to our customers - a select number of Blue Nile's most popular fine jewelry pieces at an even greater value."

Each day from December 1 through December 23, Blue Nile will unveil one item of jewelry that will be offered at a significant discount.

Products offered will range in style and price and will remain a surprise until the daily 6 p.m. unveiling. The special pricing will be available for one day only while quantities last. Examples of products that will be offered include Blue Nile's Akoya Cultured Pearl Necklace, Diamond Infinity Heart Pendant and Platinum 4-Prong Diamond Stud Earrings. All products purchased under the Blue Nile Daily Gem promotion will arrive in elegant packaging via complimentary FedEx shipping and are eligible for extended holiday returns.

Irvine added, "We hope that everyone can enjoy giving and receiving a special gift this year, and our Daily Gem promotion should help to make that a reality for many of our customers."

Blue Nile

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