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Kohl's to expand MUDD collection at great value

Dec '08
Kohl's Corporation and Iconix Brand Group Inc announced a multi-year licensing agreement naming Kohl's as the exclusive U.S. retailer - with license to design and produce - MUDD apparel, accessories, jewelry and domestics, beginning July 2009. This partnership expands Kohl's current MUDD merchandise assortment in Kohl's stores nationwide and Kohls.com. This exclusive agreement aligns with Kohl's strategy of offering exclusive world class brands to shoppers nationwide.

"We're pleased the agreement with Iconix, one of our valued business partners, will enhance the MUDD brand's presence in store and grow our portfolio of exclusive offerings," said Don Brennan, senior executive vice president for Kohl's Department Stores. "While the economy remains challenging, we know our exclusive, world class brands are resonating with customers and giving shoppers one more reason to embrace Kohl's as their destination for inspiring, relevant and affordable merchandise."

The MUDD collection is fresh, hip, casual and offers on-trend colors, styles and washes at a great price. Kohl's currently carries the brand's girl's and junior's bottoms, footwear and jewelry. The collection will expand to include girl's and junior's apparel, intimate apparel, sleepwear, and accessories.

Neil Cole, chairman and CEO of Iconix commented, "This partnership will transform MUDD into a total lifestyle concept and provide Kohl's with yet another powerful national brand that has over 90 percent awareness. We have experienced the power of Kohl's with our Candie's exclusive license agreement which has been expanded into over 30 product categories across the store. We look forward to similar long term growth and expansion for the MUDD business."

Kohl's will lead the product design, manufacturing, production, distribution, sales and marketing of the MUDD collection. Under the agreement, Kohl's does not have the exclusive rights to MUDD footwear.

MUDD is the latest collection to be added to Kohl's existing line-up of exclusive world class brands which includes names like Simply Vera Vera Wang, ELLE Contemporary Collection, Chaps, Abbey Dawn designed by Avril Lavigne, Candie's, daisy fuentes, FILA SPORT and Food Network.

Iconix Brand Group Inc

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