Global Apparel Market – An Overview | Watch NOW! | Ad
Home / Knowledge / News / Fashion / Crocs adds two new members to its management team
Crocs adds two new members to its management team
Dec '08
Crocs Inc.,announced that it has appointed two new members to its management team. Charlie Johnson recently filled the newly created Global Creative Director position and Chris Ladd is serving as the VP of Global eCommerce.

Charlie Johnson , a veteran with more than 20 years in the footwear industry, will lead the effort to strategically align all Crocs' global creative efforts including product design, marketing and merchandising. Mr. Johnson will use his extensive expertise in the footwear and apparel industry to create a cohesive global creative brand framework for Crocs.Building on his eight year tenure with Adidas International where Mr. Johnson was instrumental in establishing marketing methodologies, footwear concepts and global brand strategies, he will now be responsible for integrating all brand visuals including retail merchandising, advertising, mobile marketing and other creative elements.

Bringing more than 13 years of global experience and expertise in eCommerce and internet marketing to the Crocs' management team, Chris Ladd will spearhead efforts to enhance Crocs' global internet business. Prior to joining the Crocs team, Ladd served as Director of Interactive Marketing and eCommerce for Titleist and FootJoy Worldwide. He previously held the position of Interactive Marketing Manager for Reebok International as well. Throughout his career, Ladd has been successful in developing strategic eCommerce practices for a number of clients in the footwear and outdoor industries.

“We are very excited to welcome Charlie and Chris to the Crocs team and believe their expertise and knowledge will continue to propel our business forward,” said Ron Snyder, President and Chief Executive Officer of Crocs, Inc. “A key to our global growth and continued success is dependent upon connecting with our consumers. Both Johnson and Ladd will allow us do to just this by moving toward a more fully integrated customer experience with our products.

Crocs Inc

Must ReadView All

Trump announces tariffs on $200 bn worth Chinese imports

Apparel/Garments | On 18th Sep 2018

Trump announces tariffs on $200 bn worth Chinese imports

US President Donald Trump escalated the trade war with China on...

Courtesy: Sunrise Bumi Textiles

Textiles | On 18th Sep 2018

Sunrise Bumi developing new products for profitability

Sunrise Bumi Textiles, one of the world's leading quality yarn...

New Zealand bans sheep mulesing

Textiles | On 18th Sep 2018

New Zealand bans sheep mulesing

New Zealand has banned the practice of mulseing sheep, making the...

Interviews View All

Vasanth Kumar, Max Fashion India

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Siddharth Biyani, Mangalam Industries Pvt Ltd

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Smith Vaghasia, Sanado India

Smith Vaghasia
Sanado India

Online remains the best destination for shopping

Ravi Raj Desai,

Ravi Raj Desai

Himalaya Cotton Yarn Ltd manufactures high quality denier. The spinning...

Karen Lou,

Karen Lou

Australia-based Sunseeker has been creating swimwear since 1970. Sunseeker ...

Kalai Selvi,

Kalai Selvi

Vidyashilp Academy in Bengaluru is the country's first Fairtrade School....

Justin Chan & Shyam Gollakota, University of Washington

Justin Chan & Shyam Gollakota
University of Washington

A fabric that can store data without any electronics or batteries has been ...

Kerem Durdag, Biovation II LLC

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Silke Brand-Kirsch, Schlegel und Partner GmbH

Silke Brand-Kirsch
Schlegel und Partner GmbH

<div>Schlegel und Partner is the market research and consultancy company...

Akta Adani, India Boulevard

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Rupa Sood and Sharan Apparao, Nayaab

Rupa Sood and Sharan Apparao

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Madhu Jain, Madhu Jain

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on

Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search