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Michelin Footwear consumer website debuts

Dec '08
Michelin Footwear is celebrating the launch of its consumer website with exclusive online offers and free shipping on a full line of top quality work and leisure footwear for savvy holiday shoppers looking to save money and time this season. The new website -- www.michelinfootwear.com -- is designed to help the company expand retail availability to consumers and reach more commercial industry professionals who will appreciate the footwear's comfort, quality and long wear.

The website features over 20 styles of boots, shoes and insoles, including limited-edition, casual driving shoes and full-leather and suede boots for work or play -- many with soles inspired by Michelin's high-performance tire tread designs. MICHELIN boots offer a number of features, including waterproof; protective toe and metatarsal support; electrical hazard protection; resistance to punctures, chemicals, heat and abrasion as well as Michelin's proprietary Orthoframe footbed. The MXV4 casual driving shoes feature hand-sewn leather uppers with padded collars; a patented, dual-density heel-cushioning system; and soles patterned after the MICHELIN Primacy MXV4 touring tire.

"All MICHELIN footwear is designed from the inside out," said Tom Costin, CEO of Michelin Footwear. "Michelin Footwear began building a loyal following of working professionals three years ago by offering the fit, features and comfort that exceeded expectations. More recently, we developed a limited-edition, MICHELIN casual driving shoe to explore opportunities in that segment. The new consumer website allows us to reach a wider audience and invite them to experience the Michelin Footwear difference with special pricing that's 30 to 40 percent off retail, plus free shipping," he adds.

The special offer runs through January 31, 2009 in the Continental U.S. and District of Columbia, and requires entering the promotional code word "COMFORT" at checkout. The promotional code takes 40 percent off the $79.99 retail price of the MXV4 driving shoes plus free shipping. The promotional code also takes 30 percent off the price of work boots, which retail from $89.99-$204.99, plus free shipping. In addition, customers visiting the website before December 31st can enter to win a free pair of boots by clicking on the tab "My Michelin."

Michelin Footwear (www.michelinfootwear.com), a division of Gear Six Technologies LLC of Salem, Mass., is the worldwide licensee for MICHELIN-branded footwear and footwear components. Created in 2005 as an extension of Michelin Lifestyle Limited's global consumer products business and to leverage the company's technical expertise in managing contact with the ground in comfort and safety, Michelin Footwear offers a growing line of premium boots, shoes and insoles ideal for working professionals as well as casual wear -- many with sole designs inspired by Michelin's high-performance tire tread designs.

Dedicated to the improvement of sustainable mobility, Michelin designs, manufactures and sells tires for every type of vehicle, including airplanes, automobiles, bicycles, earthmovers, farm equipment, heavy-duty trucks, motorcycles and the space shuttle. The company also publishes travel guides, hotel and restaurant guides, maps and road atlases. Headquartered in Greenville, S.C., Michelin North America (www.michelin.com) employs more than 22,300 and operates 19 major manufacturing plants in 17 locations.

Michelin Footwear

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