Home / Knowledge / News / Fashion / Signature by Levi Strauss jeans can now be washed in cold water
Signature by Levi Strauss jeans can now be washed in cold water
Dec '08
From saving money, to helping save the environment, now more than ever Americans are looking for ways to make things last. Which is why Signature by Levi Strauss & Co.jeans can now be washed in cold water.

Beginning in December, Signature by Levi Strauss & Co., the premium denim brand at Walmart stores will partner with Tide Coldwater and the Alliance to Save Energy to educate consumers on ways to save money and energy in 2009. Simply reducing hot water usage can lower your energy bill, and switching to a specially formulated cold water detergent can also help extend the life of your jeans.

According to the Alliance to Save Energy, clothing washers and dryers account for more than six percent of your annual energy bill, and heating water uses more than ten percent of an average home's total energy. A typical household water heater is constantly at work day and night to provide enough hot water for bathing, and to wash dishes and clothing.

Many may think, the hotter the water, the cleaner the clothing, but using specially formulated detergents like Tide Coldwater can help preserve the color of your jeans while still removing dirt and stains better than other warm water formulated detergents. Also, air drying your jeans rather than using energy on a dryer can also help keep your jeans from losing their shape.

"At Signature by Levi Strauss & Co., we are committed to finding ways to minimize our environmental footprint," Susan Brennan, general manager for Signature by Levi Strauss & Co. said. "From using only recycled paper for all our packaging, to working with our suppliers to meet strict pollution prevention guidelines, we have long believed that being environmentally responsible is crucial to the way we do business."

The Alliance and Signature by Levi Strauss & Co. jeans offer some other easy low-cost, no-cost ways to save money and energy on your laundry in 2009:

* Do full loads of laundry to avoid wasting water.

* Do not over-wash clothes. Delicate clothes don't need as long a wash cycle as dirty work clothes.

* Clean the dryer lint filter after every load to improve air circulation and quicken drying. Safety Note: a dryer lint filter and vent clogged with lint can cause a home fire.

* Dry towels and heavier items separately from lighter-weight item when doing laundry.

* Don't over-dry clothes. Take clothes out while they are still slightly damp to reduce the need for ironing - another energy user! If your dryer has an auto-dry feature, use that instead of the timer.

* Replacing your dryer? Select a model with a moisture sensor feature to save money and wear and tear on your clothes. Since the dryer shuts off as soon as the clothes are dry, it could significantly cut drying time and related bills.

Signature by Levi Strauss & Co. jeans are available at Walmart stores and on Walmart.com. For more information on other low-cost, no-cost tipsfor saving money and energy, visit www.signaturebylevistrauss.com

Must ReadView All

UK, EU agree to take more time for Brexit deal

Textiles | On 19th Oct 2018

UK, EU agree to take more time for Brexit deal

After an ongoing Brexit summit produced no tangible results, European ...

Courtesy: Pexels

Textiles | On 19th Oct 2018

US announces intent for trade deals with Japan, EU, UK

US Trade Representative Robert Lighthizer recently notified the...

Courtesy: Turtle Limited

Fashion | On 19th Oct 2018

'We are trying to imbibe multi-utility factor in menswear'

Turtle Limited, a leading Indian brand in menswear fashion, is trying ...

Interviews View All

Viral Desai, Zenitex Mill Pvt Ltd

Viral Desai
Zenitex Mill Pvt Ltd

Full of green energy

Top executives, Textile industry, India

Top executives
Textile industry, India

Such fairs are a must for industry to showcase new innovations

Pratik Bachkaniwala, Palod Himson Machines

Pratik Bachkaniwala
Palod Himson Machines

Fabric processing machines are picking up

Franco Ravazzi,

Franco Ravazzi

Italy-based Tessimenti E Orditi Tinti (T.O.T SRL) specialises in stocking...

Deepprakash Agrawal,

Deepprakash Agrawal

Radhey Weaves is a Surat-based manufacturer of brocade fabrics. MD...

Riddhi Jain,

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Dave Rousse, INDA

Dave Rousse

INDA, the Association of the Nonwoven Fabrics Industry, serves hundreds of ...

Mr Ambrose Chan, DSG International (Thailand) PLC

Mr Ambrose Chan
DSG International (Thailand) PLC

Robert Erichsen, Statex Produktions & Vertriebs GmbH

Robert Erichsen
Statex Produktions & Vertriebs GmbH

Statex Produktions & Vertriebs Gmbh, founded in 1978 and headquartered ...

Cigdem Akin, Cigdem Akin

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Nisha Chanda, Whistling Woods International School of Fashion

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Jay Ramrakhiani, Occasions Elegance Wear

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

October 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search