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FASH 2009 under 'New Diversity' at ispo winter

Dec '08
ispo winter will open its doors for the 69th time from February 1st to 4th, 2009. As the leading international tradeshow for the sports industry the ispo winter's goal is to put the spotlight on industry-specific issues and attract the requisite attention.

In addition to offering conferences, workshops and seminars, ispo also publishes the results of representative market research. This concept is in part a reason for ispo winter's great success. To date, the Munich-based industry event's 185,000 square meters of exhibition space are fully booked. In 2009 Messe München GmbH expects more than 2,000 exhibitors from over 40 countries, presenting their latest trends to an international audience of industry professionals.

These positive visitor and exhibitor statistics are in part a result of the ispo winter's custom-tailored tradeshow concept. Each community offers authentic side events and thus creates a special, individual atmosphere. The different segments are divided as follows: board_ispo (A1-A3), ispovision (A4), ski_ispo (B3/B5), sportstyle_ispo (B1/B2), performance_ispo (C3/C4), SSE (C1/C2), and outdoor_ispo (A5/A6 + B5/B6).

Board sports enthusiasts will congregate in halls A1-A3. In this community more than 250 brands present the entire bandwidth of products for the winter 2009/10 season. Among the highlights are 686, Alprausch, APO, Bataleon, Burton, Carhartt, Chiemsee, Dainese, DC, Electric, Ezekiel, Forum, Flow, Head, Holden, Nidecker, Nikita, Nitro, Ogio, Orage, Planet Earth, Ride Snowboards, Rome Snowboards, Skullcandy, Santa Cruz, Sessions, Special Blend, Vans, Volcom, and Zimtstern.

Easy-to follow segmentation allows easy navigation among the many products and newcomers: in addition to the already established board_ispo Shop Summit, covering subjects relevant for store owners, from shop furnishings, inventory control systems to strategic positioning concepts, under the motto “Modern Shop Strategies”, hall A1 will also host snowboard hardware suppliers. The Active Sports Design Network IDEAS presents a trend preview for the fall/winter 2010/11 season, as well as its new sports color card for winter 2010/11. The latest developments in technical snowboard apparel and trendy board sports fashions are bundled in hall A2. An art exhibition by Spacejunk Gallery, the Volcom Miniramp Invitational, as well as an authentic surf bar and lounge area complete the offers available in A2. Hall A3 offers an overview of the fashion trends for the freestyle and freeski segments. In addition to high-quality product presentations two fashion shows for sportswear and freestyle will provide additional excitement.

ispovision - Exhibiting for the first time at ispovision (A4), labels such as Hunter, Moscow Design, and Seed will introduce their latest trends. Brands like Bogner Fire & Ice, Conte of Florence, Hell is for Heroes, Matador, Mäser, Powderhorn, Sportalm, Toni Sailer Sport, and Zai return to the event to present their innovations. The special area “We love Kicks” offers an exhibition of graffiti, collages, and other artworks inspired by the cult theme “sneakers”. One of the highlights at the 2009 event will be the Global Sport & Style Award, presented in the categories Premium Winterstyle, Best Streetstyle, Premium Sportstyle, Brand of the Year, Newcomer of the Year, and Designer of the Year.

At the ispovision Business Lounge exhibitors and visitors may enjoy culinary snacks and meet in a relaxed environment.

The Stiftung der Deutschen Bekleidungsindustrie (German Apparel Industry Foundation) will present the European Fashion Award FASH 2009 under the motto “New Diversity”. The winning designs will be presented to the public for the first time at the ispovision.

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