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MAGIA@MAGIC becomes the perfect environment for buyers

Jan '09
MAGIC demonstrates its long-standing commitment to innovation and community as it launches “MAGIA at MAGIC,” at its February 2009 marketplace. A new area dedicated to the Hispanic and Latin American markets, MAGIA (Spanish for “magic”) will offer invaluable resources for retailers, buyers and marketers looking to tap into this growing demographic, now representing more than 45 million people in the U.S.

“Our goal is to develop a dynamic marketplace for and about the Hispanic market,” said Chris DeMoulin, President of MAGIC International and Executive Vice-President, Advanstar Fashion Group. “This is an important new initiative focused on an under-served consumer segment. We are very excited to introduce MAGIA and bring an amazing wealth of new resources to our retailer partners.”

MAGIA, which is endorsed by the United States Hispanic Chamber of Commerce (USHCC), will debut in the South Hall of the Las Vegas Convention Center with 25,000 sq. ft. of dedicated space, showcasing both U.S. and foreign-owned brands. Positioned alongside MAGIC's already successful Licensing and Sourcing areas, MAGIA will benefit from enormous energy and traffic within South Hall. MAGIA exhibitors will have access to over 15,000 individual retail stores who attend MAGIC and more than 100,000 of the world's most influential retailers, including Macy's, Dillard's, Target, Wal-Mart, Kmart, Sears, Kohl's and JC Penney, manufacturers and fashion press.

“We are very excited about collaborating with MAGIC. The United States Hispanic Chamber of Commerce is dedicated to helping Hispanic-owned businesses better compete in the global economy. The fashion industry is a sector that is ripe with potential for Hispanic entrepreneurs and this joint effort is a great first step to fulfill that promise of growth,” said David C. Lizárraga, Board Chairman of the USHCC.

The show will also give established consumer brands from countries including Mexico, Guatemala, Peru, Ecuador, Paraguay, Columbia and more an opportunity to develop their global distribution. Likewise, MAGIA becomes the perfect environment for buyers who are looking to increase vendor-based diversity to build relationships with MAGIA's exhibitors, many of which will be minority owned.

Finally, the show's dedicated seminar series will help attendees better understand the demographics and buying patterns of the Hispanic consumer, showcase the industry's leading designers, and offer invaluable tips on how to effectively market to this consumer base.

The February 2009 MAGIC marketplace will run from February 17-19.


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