Home / Knowledge / News / Fashion / MAGIA@MAGIC becomes the perfect environment for buyers
MAGIA@MAGIC becomes the perfect environment for buyers
Jan '09
MAGIC demonstrates its long-standing commitment to innovation and community as it launches “MAGIA at MAGIC,” at its February 2009 marketplace. A new area dedicated to the Hispanic and Latin American markets, MAGIA (Spanish for “magic”) will offer invaluable resources for retailers, buyers and marketers looking to tap into this growing demographic, now representing more than 45 million people in the U.S.

“Our goal is to develop a dynamic marketplace for and about the Hispanic market,” said Chris DeMoulin, President of MAGIC International and Executive Vice-President, Advanstar Fashion Group. “This is an important new initiative focused on an under-served consumer segment. We are very excited to introduce MAGIA and bring an amazing wealth of new resources to our retailer partners.”

MAGIA, which is endorsed by the United States Hispanic Chamber of Commerce (USHCC), will debut in the South Hall of the Las Vegas Convention Center with 25,000 sq. ft. of dedicated space, showcasing both U.S. and foreign-owned brands. Positioned alongside MAGIC's already successful Licensing and Sourcing areas, MAGIA will benefit from enormous energy and traffic within South Hall. MAGIA exhibitors will have access to over 15,000 individual retail stores who attend MAGIC and more than 100,000 of the world's most influential retailers, including Macy's, Dillard's, Target, Wal-Mart, Kmart, Sears, Kohl's and JC Penney, manufacturers and fashion press.

“We are very excited about collaborating with MAGIC. The United States Hispanic Chamber of Commerce is dedicated to helping Hispanic-owned businesses better compete in the global economy. The fashion industry is a sector that is ripe with potential for Hispanic entrepreneurs and this joint effort is a great first step to fulfill that promise of growth,” said David C. Lizárraga, Board Chairman of the USHCC.

The show will also give established consumer brands from countries including Mexico, Guatemala, Peru, Ecuador, Paraguay, Columbia and more an opportunity to develop their global distribution. Likewise, MAGIA becomes the perfect environment for buyers who are looking to increase vendor-based diversity to build relationships with MAGIA's exhibitors, many of which will be minority owned.

Finally, the show's dedicated seminar series will help attendees better understand the demographics and buying patterns of the Hispanic consumer, showcase the industry's leading designers, and offer invaluable tips on how to effectively market to this consumer base.

The February 2009 MAGIC marketplace will run from February 17-19.


Must ReadView All

Last-minute changes in USMCA keeps lid on e-com

Textiles | On 18th Oct 2018

Last-minute changes in USMCA keeps lid on e-com

Eleventh hour changes to a new trade deal torpedoed US hopes of...

Courtesy: Haggar

Apparel/Garments | On 18th Oct 2018

Haggar uses Repreve fibre made of recycled water bottles

Haggar, a US based apparel brand established in 1926, has recycled...

Courtesy: Pexels

Apparel/Garments | On 18th Oct 2018

Myanmar’s CMP garment export earnings $2.2 bn in Apr-Sept

In the six-month April -September mini budget this year, earnings...

Interviews View All

Evelyne Cholet, UCMTF

Evelyne Cholet

‘France had a reputation of being big in new ideas, but poor in marketing...

Siddharth Biyani, Mangalam Industries Pvt Ltd

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Amrit Sethia, SOIE

Amrit Sethia

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Erik Sy,

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Harsh Shah,

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Harmeet Singh,

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Karl Zelik, Vanderbilt University

Karl Zelik
Vanderbilt University

A team of engineers at the Vanderbilt University has designed a smart...

Ayyappa Nagubandi, Broadcast Wearables Pvt Ltd

Ayyappa Nagubandi
Broadcast Wearables Pvt Ltd

Hyderabad-based Broadcast Wearables has come up with the country's first...

Justin Gutierrez, INDA

Justin Gutierrez

The Association of the Nonwoven Fabrics Industry (INDA) has created a new...

Aditi Somani, Aditi Somani

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Robert Brunner, Devereux

Robert Brunner

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Amiben Shroff, Shrujan

Amiben Shroff

From its modest beginning in the late 1960s, Shrujan has grown into a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

October 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search