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Nicole Miller in 'AdDress Your Heart'

07
Jan '09
Campbell Soup Company is taking the fight against heart disease to the red carpet with fashion, food and entertainment playing leading roles. Television, film and Broadway star Jane Krakowski of NBC's “30 Rock” and celebrated runway designer Nicole Miller are starring in Campbell's “AdDress Your Heart” program to help raise funds and awareness for the American Heart Association's Go Red For Women movement. Because heart disease is the number one killer of women, Campbell – the maker of an increasing variety of heart-healthy soups, beverages and sauces – is encouraging people to protect their hearts.

People are invited to “AdDress” their hearts by voting on their favorite of three exclusive dress designs created by Miller. From now until February 6, 2009, each vote cast on CampbellsAddressYourHeart.com will trigger a $1 donation to the American Heart Association's Go Red For Women movement (up to $275,000). Krakowski will reveal the winning dress by wearing it at a red carpet event in February to celebrate American Heart Month.

While she has typically portrayed light-hearted characters, Krakowski takes her role as a long-time advocate of heart health very seriously. “Knowing that more than 44 million women are affected by heart disease1, makes me realize how important it is to take steps, such as eating right and exercising, to help protect your heart,” said Krakowski. “I hope my involvement will raise awareness for the cause and help educate women of all ages about the importance of knowing their risk factors and living a healthful lifestyle.”

Miller is as dedicated to creating glamorous dresses as she is to the fight against heart disease. A long-time supporter of the cause, she says she's excited to participate in a program that helps reinforce the fact that heart disease can affect anyone, at any time in their life.

“In my work, I find inspiration from many things, including my passion for helping people live well, feel good and, of course, look great,” said Miller. “Each of the designs I've created for this program comes from my heart to inspire women, in a fun and fashionable way, to be and stay healthy.”

Campbell Soup Company is committed to promoting heart health through the products it makes and the causes it supports. In addition to contributing $1.8 million to the American Heart Association, Campbell has offered a wide variety of great-tasting products that fit into a heart-healthy lifestyle for more than 25 years. To further support the cause this year, the company expanded its “AdDress Your Heart” awareness efforts by joining forces with The Heart Truth campaign, sponsored by the National Heart, Lung and Blood Institute, which aims to increase awareness of the risk of heart disease in women.

Translating awareness into action, registered dietitian and author Elizabeth Somer says while some risk factors are hereditary, diet and lifestyle are two key things people can control tohelp protect their hearts. Campbell is one of the leading food companies that are helping to make it easy and enjoyable for people to find and eat nutritious foods.


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