PUMA to sponsor 'The Legion of Extraordinary Dancers'
07 Apr '09
4 min read
“PUMA always seeks new and innovative ways to be present in the entertainment industry, reaching our consumers differently than traditional marketing. The Legion of Extraordinary Dancers not only gives PUMA a unique way to touch the dance community and the vast fan base, but also allows us to tell a product story in the 917 that is compelling, authentic and seamlessly integrated,” said Paul Gautier, Global Head of International Marketing for PUMA. “And to be involved with an innovator like Jon M. Chu is truly an amazing opportunity. We believe in his talents and vision to create something really special with LXD and we are happy to be by his side as he changes the way online, branded entertainment is created.”
Chu approached Agility with the idea for LXD in late 2008, via Rob Carlson and Bruce Gersh at The William Morris Agency.
“Jon has that rare combination of success at the highest levels of new and traditional media,” said Keith Quinn, Chief Creative Officer of Agility Studios. “Last year he grossed more than $100 million in box office and at the same time grabbed the attention of an astounding 45 million online video viewers. His unique ability to combine mind-blowing dance with character-driven storytelling has unleashed characters that audiences via LXD, can follow in scripted series, experience live competition events, or virtually interact through tutorial videos that feature cutting-edge dance moves.”
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