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A Colorful Cause for EBMRF
16
Apr '09
Lilly Pulitzer has always been a brand about lifting spirits and lending their happy prints and colors to a worthy cause. To cap off the brand's 50th Anniversary celebration, nine celebrity mothers have united for a very special project called A Colorful Cause. The celebrity designers include: Brooke Shields, Debra Messing, Marcia Cross, Angie Harmon, Bridget Moynahan, Gwyneth Paltrow, Catherine Bell, Elisabeth Hasselbeck and Garcelle Beauvais-Nilon.

The collection hits Lilly Pulitzer stores this month, just in time for Mother's Day. Each celebrity has designed an exclusive mother/child look as part of the brand's Summer '09 Collection. Lilly Pulitzer prints were designed by the celebs from scratch, and placed on beautiful, beachy silhouettes. From resort chic tunics that will take you from poolside to party, to beach-ready bathing suits and cute dresses for little ones, these limited edition pieces capture the wit and whimsy of Lilly Pulitzer, while giving back.

15% of proceeds from the celebrity designs support The Epidermolysis Bullosa Medical Research Foundation (EBMRF). EBMRF supports research and treatment for Epidermolysis Bullosa (EB), a rare, inherited skin disease which affects young children and adults.

"We've always been a brand about happy times with family and friends, and by working with this great group of iconic, celebrity moms, we are able to continue to spread that happiness," said Janie Schoenborn, Head of Print Design at Lilly Pulitzer. "We are honored to have these influential women as partners, and we even more humbled by their efforts to support our friends at EBMRF," said Schoenborn.

Brooke Shields comments, "I grew up in Lilly Pulitzer. I've always loved the fun prints because they reminded me of summer." Her fellow celebrity designer Catherin Bell states, "Being a part of such a wonderful charitable cause was what drew me to the project, and it was really fun to create something that my daughter & I could enjoy together."

In celebration of A Colorful Cause, Bloomingdale's New York flagship at 59th Street will feature the collection in their Lexington Avenue store windows from April 27th to May 11th. The store will also host an exclusive launch event on April 30th from 6pm to 8pm, with a special celebrity guest.

Lilly Pulitzer


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