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PUMA The Black Label adds Mostro Re – Luxe
May '09
PUMA The Black Label is the epitome of luxury sport fashion footwear. Sophisticated and stylish, the footwear collection for men and women strives to offer style, comfort, performance and a seamless fusion of form and function. Innovative, Urban and versatile, PUMA The Black Label accommodates the on-the-go lifestyle of today's style conscious, offering new and exciting footwear influenced by sport that gives an authentic performance addition.

Made in the finest Italian leathers and materials PUMA The Black Label looks at iconic PUMA footwear styles from the past and present as its main inspiration. By re- inventing these footwear icons PUMA the Black Label injects new styling and innovative design details to create desirable luxury sport fashion footwear.

The Mostro Re – Luxe is the new addition to PUMA The Black Label, designed with a sleek last and with clean lines this style is truly directional. The PUMA Mostro is fast approaching its 10th anniversary so these luxury additions could not be better timed. The men's offering comes in a wonderful pearlized black vachetta leather to give it a rich exclusive look and feel, not to mention the signature style velcro straps are streamlined, combined with the original mostro sole tread. This luxury addition is sure to become a PUMA icon in its own right.

The women's addition is equally as desirable, available in a fossil metallic and high gloss leather of racing green and red. The last shape has a slimmer silhouette and to give it an extra feminine shape this style has a hidden mid sole with a raised-in step.

Continuing the elevation story, PUMA The Black Label introduces the women's Ferro Sport Boot. This new season is full of attitude and is a real statement style within the women's collection. The feminine wedge sits in contrast with the sporty upper which has heavy lacing with hook and eye detail at the top, enabling the wearer to choose how far up the boot is laced. The rich dry oiled leather and high gloss combination results in a feminine versatile boot, the perfect sport fashion boot.

The collection embodies form and function with one of PUMA's first icons, the PUMA King. The King re –Luxe has a new upper, which takes it's inspiration from a 1980's version of the soccer boot. Using a leather football as its reference, the new re luxe upper features a stitch and turn technique, which is highlighted in a wonderful aged Italian calf leather. The rubber outsole has been designed to reflect the original soccer tread and stud pattern by brushing the lazered anti-slip rubber sole to mimic a leather sole unit.


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