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'Maxi Dresses' - Summer's hottest dress trends at myShape
May '09
myShape Inc, the only Personal Shop for women on the web, introduces new Maxi Dresses for every shape and style.

There is so much to love with this summer's sweetest dresses: Maxi dresses!

Maxi dresses are the hottest dress trend of the season. Thanks to a 'Hippie' vibe that is everywhere in fashion; think fringed bags, ankle-wrap sandals and suede headbands worn across the forehead. But don't think maxi dresses are just for "summer of love" fans. This year's maxi silhouettes come in as many shapes and sizes as we do. is diving into the maxi dresses trend with more than sixty different maxi silhouettes chosen specifically to flatter different body shapes. Patty Fox, Fashion Coordinator for the Academy Awards and myShape Chief Creative Officer, sums up the fit wisdom of maxi dresses this way: "Just because a dress is long and full doesn't mean it will flatter everyone by acting as a cover-up. The idea is to flatter your shape instead of burying it!" Pretty necklines, strategic cuts, color blocking and just the right amount of fullness are the details that make maxi dresses this season's must have.

The secret to knowing which of the maxi dresses work for you is knowing your best assets. Do you have a great neckline? Show it off! Nice Back? Go backless! Hot shoulders? Go for a halter! Gathers can do more harm than good, so be sure they land where you need them, and not where they will add unnecessary attention.

At, the "will this look great" guesswork is eliminated thanks to the myShape Personal Shop that will only show you clothing choices that fit and flatter. You can discover your body type, your signature style and what looks great on you. Maxi dresses including Karen Kane's Twist-Strap maxi dress in matte jersey, Oneworld's delicious print maxis and London Times' color blocked jersey styles are all under $100 and are sure to offer you maximum versatility this summer!

myShape Inc

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