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Bare Necessities launches new catalogue for Wacoal bras

May '09
Bare Necessities, the leading Internet retailer for brand name intimate apparel and underwear, is launching a direct mail catalog consisting exclusively of Wacoal bras and lingerie.

BareNecessities.com, which sells lingerie and men's underwear from over 120 brands, launched a full multi-branded print catalog in 2008, but chose to publish a catalog exclusively of Wacoal lingerie as its first direct mail piece of 2009.

"Over the past 10 years, we have seen Wacoal grow into one of the top lingerie brands in the country, so we wanted to do a catalog that could highlight the range of great fitting bras from Wacoal," said Maureen Stabnau, Senior Vice President of Merchandising for BareNecessities.com. "They have so many great styles for every size and wardrobe need that we felt they deserved their own unique presentation."

The catalog highlights the "Bras of Summer" from Wacoal, which includes great bra solutions for all types of summer tops, such as strapless dresses, halter tops, racerback tanks and classic t-shirts. The front cover features The Wild Bunch underwire bra, an average figure contour bra, and the back cover features a new convertible sports bra for women with bra cup sizes C-DDD. Bras that fit a full busted or full figured woman are clearly marked in the catalog with a colorful "DD+" icon.

"This catalog is a terrific way to showcase the variety of bra wardrobe solutions that Wacoal is offering for 2009," said Bob Vitale, EVP of Sales and Marketing for Wacoal America. "The catalog presentation is able to highlight not only the fit and comfort features of our bras, but the patterns and detailing of the bras as well."

Bare Necessities

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