Chamilia to introduce large number of new bead designs

30 May '09

2 min read

Chamilia, a Minneapolis-based, personalized jewelry company will officially unveil its dynamic new brand identity and most aggressive marketing effort to date at JCK Las Vegas on May 30, 2009. The updated Chamilia brand identity, national advertising campaign and consumer and trade marketing programs will offer retailers a number of new ways to showcase Chamilia and enhance the brand experience for consumers.

As part of the relaunch, Chamilia is introducing a large number of new bead designs, a fresh graphic identity, updated packaging and store displays, a new website and local marketing programs. Each element of the relaunch has been carefully created to ensure that with Chamilia, our retailers are not only creating a sale, but a customer for a lifetime.

In its short history, Chamilia has become one of the fastest growing personalized jewelry companies by offering innovative, stylish designs in the finest materials that help create timeless memories for Chamilia consumers.

“Chamilia jewelry can be personalized to fit any mood, moment or occasion offering endless ways for the wearer to express her own unique, personal style,” said Bob Safford, chief marketing officer of Chamilia.

“With our brand relaunch and our new tagline, “Your life. Your Style” – we want to showcase all facets of our brand from this emotional perspective. From our new vibrant green and gold packaging to our carefully thought out media presence, retailers can expect a marketing program that offers customers the best experience from the bead to the box.”

Chamilia Inc

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