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Ecko fashion brand will be housed in Timex business unit
03
Jun '09
Timex Group announced that it has purchased the Marc Ecko trademark for the design, manufacturing, marketing and sale of watches globally. Timex Group has been the licensee of the Ecko watch brand since 2002.

“A key strategy of Timex Group is to have a balanced portfolio of brands and to increase our share of owned versus licensed brands,” said Hans-Kristian Hoejsgaard, President and Chief Executive Officer, Timex Group. "The purchase of the Marc Ecko trademark in the watch category helps us advance that goal and, importantly, aligns with our strategy to build brands that represent global growth."

Marc Ecko is a full-scale global fashion and lifestyle brand that markets to a diverse consumer base with a mission to profoundly impact the youth-culture landscape. The watches are currently sold in 35 countries.

The Ecko brand will be housed in the Timex business unit led by Adam Gurian, President, Timex division, reporting to Hoejsgaard. According to Gurian, “The purchase of the Ecko trademark dovetails with our strategy to develop new distribution opportunities through the evolution of both fashion and technology. Key to this success will be the use of total Group technology resources in conjunction with our core brand development team.”

Timex Group


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