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Nuance proudly presents walkthrough concept at MIA

12
Jun '09
The Nuance Group is pleased to announce the opening of its new Tax Free Store located in the Schengen departures area of Malta International Airport (MIA). The new store covers 970 square metres, a 100 per cent increase on the previous store. This addition in shop floor allows Nuance to incorporate the skincare & cosmetics category added to the Group's portfolio of concessions in late 2008.

The layout follows The Nuance Group's new approach to core category retailing, featuring “World of …” concepts for special categories, and will set new standards for retailing at small to medium sized airports. In addition to the new Tax Free Store, Nuance furthermore introduces a newly developed 145 square metre “Spirit of Malta” destination concept.

The new walkthrough Tax Free Store at Malta International Airport features distinct shops-in-the-shop for diverse categories: a “World of Wine & Champagne” presenting a breathtaking choice of champagnes and wines; a “World of Cigars” with its own nine square-metre walk-in humidor; and a “World of Chocolate”, featuring a wide selection of confectionery, from premium open chocolate sold over the counter to multi-packs of chocolate for self-consumption. It is the second time Nuance introduces this revolutionary new concept, following its introduction at Stockholm-Arlanda Airport in December 2008.

New in the portfolio: skincare and cosmetics
A large portion of the store is dedicated to the perfume & cosmetics category, which has very much grown in size thanks to the addition of the skincare and cosmetics concession to the Nuance portfolio. Compared to the previous store this section has increased from 170 square metres to 335 square metres. All major brands such as Chanel, Dior, YSL, Lancôme, Estée Lauder, Clinique and Clarins have their own dedicated studios.

In addition to the new, enlarged Tax Free Store, The Nuance Group proudly presents “Spirit of Malta”. This destination concept is the perfect place to browse when looking for a special gift or souvenir. The concept caters to tourists, business travellers and locals alike by offering top-quality ware such as hand-crafted Mdina glass, a crispy white wine from Victoria hills, some local cheese with galletti or the typical Maltese cross in every variation. The store design evokes the unusual setting of a typical local Maltese limestone quarry, with limestone-covered walls and a light-blue ceiling reminiscent of the waves of the Mediterranean as well as a lightly clouded sky.

The partners' comments
Adil Raïhani, General Manager, The Nuance Group (Malta), commented: “We are immensely proud of the development the shopping environment of Malta International Airport has seen since we opened for business in November 2005. From a very modest and basic shopping offer, retail at MIA has developed into a state-of-the-art travel retail environment that need not shy away from comparison with much larger airports.


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