Home / Knowledge / News / Fashion / Sports apparel & footwear tracker launched

Sports apparel & footwear tracker launched

Jun '09
The NPD Group Inc has begun tracking sales of sports apparel, athletic footwear, and some equipment categories in Russia. The Russia consumer tracking service was launched in September 2008 and covers major cities in Russia.

While sports-styled apparel is a bigger market in the United States, Canada or European Big 5 countries, the athletic footwear market is bigger in Russia. Athletic footwear brands enjoy a status in Russia that is no longer seen in more developed markets.

Additionally, NPD has found that the average selling price for the major brands was higher in Russia than in the European Big 5 countries. In Russia the average selling price for athletic footwear is €55, compared to €44 in the European Big 5 countries.

“The combination of the lower number of brands and no strong private labels means that there is a lower level of competition in Russia both on the retail side and the brand side of the equation,” notes Renaud Vaschalde, an NPD industry analyst for sports in Europe. The price gap also highlights the relative economic prosperity seen in Moscow and some of the other big cites, compared to smaller population centers that have yet to see some prosperity. This, coupled with premium prices, could present an opportunity for brands that currently have a lower profile in Russia, Vaschalde says.

Outdoor segments and outdoor brands post a stronger showing in Russia than they do in Europe. This strength does not appear to be related exclusively to the seasonality of the survey. In a direct comparison of Western Europe and Russia during the fourth quarter, NPD still finds a strong showing in the outdoor segment and related brands in Russia.

Vaschalde says that one explanation for the higher price points in Russia is the strength of the outdoor segment. “The outdoor footwear category accounts for 17 percent of sales in Russia, compared to approximately 10% of the footwear market across the Big 5 European countries,” says Vaschalde. “NPD's research finds that both hiking shoes and outerwear jackets carry a higher average price than all other footwear and apparel categories.”

Based on the soon to be released Global Sports Estimate for 2009, NPD has estimated that, by country, the Russian sports market is a $ 5.7 billion market for 2008, or in Russian Roubles 189.7 billion (the exchange rate RR 33.56 for $ 1 USD updated in MAY 2009).

“With a market this size, Russia is one of 11 countries in the world for which the market size exceeded $5 billion in 2008,” said Vaschalde.

Methodology: The Sports Tracker Russia is based on consumer data collected online via auto-administered surveys. Respondents register through a double opt-in to participate in the online panel. Randomly selected consumers receive an email invitation to take part in a survey. Reporting period covers September to December 2008 (4 month reporting period). The initial samples were randomly selected among online panellists aged 16-59 years old living in cities with more than 900,000 inhabitants (Moscow, St. Petersburg, Novosibirsk, Omsk, Krasnoyarsk, Volgograd, Rostov-on-Don, Chelyabinsk, Yekaterinburg, Perm, Ufa, Kazan, Samara, Nizhni Novgorod).

NPD Group Inc

Must ReadView All

Pic: Shutterstock

Textiles | On 22nd Aug 2019

US-China trade war uncertainty could cost $585 bn by 2021

Uncertainty arising out of the US-China trade conflict could lower...

Pic: Shutterstock

Apparel/Garments | On 22nd Aug 2019

Myanmar's export earnings from CMP garments rise by $1 bn

Myanmar's cut-make-pack garment industry earned over $3.8 billion...

Pic: Shutterstock

Textiles | On 22nd Aug 2019

Cotton prices drop for 10th consecutive week in Brazil

Cotton prices continued to fall in the Brazilian market for the 10th...

Interviews View All

Top executives, Textile industry

Top executives
Textile industry

Overall, Union budget 2018-19 is very balanced

Siddharth Biyani, Mangalam Industries Pvt Ltd

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Veronique Lee, Modavanti

Veronique Lee

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Hans Gerhard Wroblowski,

Hans Gerhard Wroblowski

Germany's Monforts is a leading manufacturer and exporter of textile...

Riddhi Jain,

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Rikesh Mistry,

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Pierre Wiertz, EDANA

Pierre Wiertz

Pierre Wiertz talks about the vast world of sustainable nonwovens and...

Johann-Philipp Dilo, Dilo Group

Johann-Philipp Dilo
Dilo Group

German company Dilo Group is one of the leading equipment suppliers of...

Sameer Sonkusale & Rachel Owyeung, Tufts University

Sameer Sonkusale & Rachel Owyeung
Tufts University

A team at the Tufts University in Massachusetts was recently in news for...

Robert Brunner, Devereux

Robert Brunner

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Priya Somaiya, Usha Social Services

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Sweta Tantia, Tahweave & Garo

Sweta Tantia
Tahweave & Garo

Designer Sweta Tantia owns Garo, a couture indutva or ethnicwear brand,...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

August 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search