Home / Knowledge / News / Fashion / Sports apparel & footwear tracker launched
Sports apparel & footwear tracker launched
Jun '09
The NPD Group Inc has begun tracking sales of sports apparel, athletic footwear, and some equipment categories in Russia. The Russia consumer tracking service was launched in September 2008 and covers major cities in Russia.

While sports-styled apparel is a bigger market in the United States, Canada or European Big 5 countries, the athletic footwear market is bigger in Russia. Athletic footwear brands enjoy a status in Russia that is no longer seen in more developed markets.

Additionally, NPD has found that the average selling price for the major brands was higher in Russia than in the European Big 5 countries. In Russia the average selling price for athletic footwear is €55, compared to €44 in the European Big 5 countries.

“The combination of the lower number of brands and no strong private labels means that there is a lower level of competition in Russia both on the retail side and the brand side of the equation,” notes Renaud Vaschalde, an NPD industry analyst for sports in Europe. The price gap also highlights the relative economic prosperity seen in Moscow and some of the other big cites, compared to smaller population centers that have yet to see some prosperity. This, coupled with premium prices, could present an opportunity for brands that currently have a lower profile in Russia, Vaschalde says.

Outdoor segments and outdoor brands post a stronger showing in Russia than they do in Europe. This strength does not appear to be related exclusively to the seasonality of the survey. In a direct comparison of Western Europe and Russia during the fourth quarter, NPD still finds a strong showing in the outdoor segment and related brands in Russia.

Vaschalde says that one explanation for the higher price points in Russia is the strength of the outdoor segment. “The outdoor footwear category accounts for 17 percent of sales in Russia, compared to approximately 10% of the footwear market across the Big 5 European countries,” says Vaschalde. “NPD's research finds that both hiking shoes and outerwear jackets carry a higher average price than all other footwear and apparel categories.”

Based on the soon to be released Global Sports Estimate for 2009, NPD has estimated that, by country, the Russian sports market is a $ 5.7 billion market for 2008, or in Russian Roubles 189.7 billion (the exchange rate RR 33.56 for $ 1 USD updated in MAY 2009).

“With a market this size, Russia is one of 11 countries in the world for which the market size exceeded $5 billion in 2008,” said Vaschalde.

Methodology: The Sports Tracker Russia is based on consumer data collected online via auto-administered surveys. Respondents register through a double opt-in to participate in the online panel. Randomly selected consumers receive an email invitation to take part in a survey. Reporting period covers September to December 2008 (4 month reporting period). The initial samples were randomly selected among online panellists aged 16-59 years old living in cities with more than 900,000 inhabitants (Moscow, St. Petersburg, Novosibirsk, Omsk, Krasnoyarsk, Volgograd, Rostov-on-Don, Chelyabinsk, Yekaterinburg, Perm, Ufa, Kazan, Samara, Nizhni Novgorod).

NPD Group Inc

Must ReadView All

Cotton production and exports in West Africa. Courtesy: FAS/USDA

Textiles | On 23rd Oct 2018

Record cotton production to drive West Africa exports

Cotton exports from West Africa for 2018-19 are projected to surpass...

Courtesy: Prudence Earl on Unsplash

Textiles | On 23rd Oct 2018

Sri Lanka's textile exports up 4.7% in Jan-July '18

Sri Lanka’s earnings from textiles and garments exports increased by...

Courtesy: Mario Crosta

Textiles | On 23rd Oct 2018

'Global textile machinery market may grow at 14% by 2020'

Analysts have predicted that the global textile machinery market may...

Interviews View All

Sachin Sharma, Gem Enviro Management Pvt Ltd

Sachin Sharma
Gem Enviro Management Pvt Ltd

There are no significant differences between virgin yarn and PET recycled...

C. Dhandayuthapani, Mag Solvics Pvt. Ltd

C. Dhandayuthapani
Mag Solvics Pvt. Ltd

ITME 2016 exploited our full strength like never before

Divyesh Mashruwala, Akshar Industries

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Siddhachakra Weaving (Badiya Fashion),

Siddhachakra Weaving (Badiya Fashion)

Ahmedabad-based Siddhachakra Weaving Pvt Ltd was established in 2011 under ...

Shivani Swamy,

Shivani Swamy

The Livinguard Technology is owned by Green Impact Holding AG based in...

Rajat Jaipuria,

Rajat Jaipuria

Activewear brand Soul Space promotes organic cotton farming and...

Johan Berlin, Investkonsult Sweden AB

Johan Berlin
Investkonsult Sweden AB

Investkonsult Sweden AB are consultants in the nonwoven and absorbent...

Mark Paterson, Technical Absorbents Ltd

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Urs Stalder, Sanitized AG

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Igor Chapurin, Chapurin

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Bani Batra,

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Prathyusha Garimella, Prathyusha Garimella

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

October 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search