Home / Knowledge / News / Fashion / Bar Refaeli is the fresh face of Garnier Fructis hair care products

Bar Refaeli is the fresh face of Garnier Fructis hair care products

24
Jun '09
Garnier Fructis, a global leader in hair care products known for its philosophy of beauty through nature, is proud to introduce supermodel Bar Refaeli as their latest spokesmodel. Refaeli will appear in Garnier Fructis' international campaigns for the brand's newest launches: Triple Nutrition Hair Care and Anti-Humidity Hairsprays set to launch in June 2009.

One of fashion and beauty's freshest faces, Refaeli is an ideal partner for Garnier Fructis and embodies its vision of beauty through nature. Refaeli is a natural beauty who strives to take care of herself and those around her, while garnering an international appeal. Both her gorgeous hair and fit body reflect Garnier's essential values of wellness and health. Bar is the ideal Garnier woman - natural, modern, healthy - in short, Refaeli has an energetic spirit much like the brand.

"We are thrilled to be partnering with such a beautiful woman inside and out," says Maybelline New York*Garnier President David Greenberg. "Not only does Bar Refaeli have beautiful hair that's in line with what the Garnier Fructis products represent, but she embodies Garnier's overall focus on healthy beauty and a positive mindset."

Refaeli was raised on a countryside ranch in her native Israel. Her international career started in 2001, when she received the title of "Model of the Year" in her country. Since then she has become one of the most recognized models worldwide. Most recently, she was featured as the cover model for the 2009 Sports Illustrated Swimsuit Issue. She was also featured as number three in Maxim's Hot 100 List.

"I like Garnier and have been using their products for several years," says Bar Refaeli. "Their products and ingredients fit my lifestyle perfectly - helping me keep my hair strong, healthy and shiny. It's such an honor to be the spokesmodel for Garnier Fructis' new launches, the Triple Nutrition Hair Care collection and the Anti-Humidity Hairsprays."

Garnier


Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 19th Aug 2019

Hanoi considers safeguards for apparel sector under CPTPP

Vietnam's ministry of industry and trade is drafting a circular to...

Pic: Shutterstock

Apparel/Garments | On 19th Aug 2019

US Govt claims 'confusing', not supported by action: AAFA

The American Apparel & Footwear Association (AAFA) has clarified that ...

Pic: Shutterstock

Apparel/Garments | On 19th Aug 2019

Cambodia's footwear sector ready for investment: ILO

Cambodia's footwear sector will provide more opportunities for...

Interviews View All

Abhishek Samdaria, Reflete

Abhishek Samdaria
Reflete

GST will certainly reduce a lot of paperwork in future

Top executives, Retailers

Top executives
Retailers

Weak rupee breeds inflation

Top executives, Textile industry

Top executives
Textile industry

Knowledge sharing platform needed for sustainable water management

Alexander Foll,

Alexander Foll

Germany-based H Stoll AG & Co KG manufactures flat knitting machines....

Abhishek Pachauri,

Abhishek Pachauri

Reckon Industries is into manufacturing of textile process house machines, ...

Franco Ravazzi,

Franco Ravazzi

Italy-based Tessimenti E Orditi Tinti (T.O.T SRL) specialises in stocking...

Giorgio Mantovani, Corman S.p.A

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Marten Alkhagen, Swerea IVF AB

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Luis Quijano, Liberty University

Luis Quijano
Liberty University

Focusing on bold patterns and colour palettes, Luis Quijano, a student at...

Seema Agrawal, Artisan Saga

Seema Agrawal
Artisan Saga

Artisan Saga, founded by Kaushik Rajani and Seema Agrawal, is an online...

Wendell Rodricks, Wendell Rodricks

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Sneha Arora, Label Sneha Arora

Sneha Arora
Label Sneha Arora

Sneha Arora, an alumnus of National Institute of Fashion Technology,...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


August 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search