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Fashion Snoops to develop Trend Galleries for MAGIC
Jul '09
MAGIC, the world's largest fashion trade event, continues to offer the fashion industry everything they need under one roof - connecting a global network of retailers and a huge number of influential brands, along with educational seminars and networking events. This August in Las Vegas, Sourcing at MAGIC takes it one step further by partnering with Fashion Snoops, a leading online forecasting and fashion trend analysis service, to provide focused, up-to-the-minute trend information - show wide.

Sourcing at MAGIC provides exhibitors direct access to the largest concentration of buying power in the United States and offers educational seminars presented by the world's most influential industry leaders. Fashion Snoops has been working closely with The MAGIC Marketplace and Pantone to develop a new concept of multi-faceted, multi-media trend areas and guides to educate buyers and exhibitors on upcoming fashion trends for both Spring 10 and fall/winter 2010/11. The partnership kicks off with new trend specific forums.

"In today's economy, making the right buying decisions is more crucial than ever," says Chris DeMoulin, MAGIC International President and Executive Vice President of Advanstar's Fashion Group. "Teaming up with Fashion Snoops, a world leader in tracking and analyzing global trends, allows us to provide our visitors with clear trend guidance to make better choices while at The MAGIC Marketplace and beyond."

The key elements of the trend forums include:
The Galleries: A multi-media rich lounge setting within Sourcing at MAGIC featuring key lifestyle trends and their projected effect on upcoming fashion trends in themes, colors, fabrics, finishes, and more.

The MAGIC ColorCard: Fashion Snoops and Pantone will create the show's official color card, The MAGIC ColorCard, featuring the key colors for Fall/Winter 10-11 for women and men. The card will be presented and available for sale during the show in the following locations: The Galleries and the Pantone booths located in the publication area at the men's show and the women's show.

Seminar Series - Building on the trend galleries and The MAGIC ColorCard, Fashion Snoops experts will provide crucial information to Sourcing at MAGIC attendees and exhibitors.

• Fashion Snoops will present two seminars, "Color Emersion - Making Accurate Color Choices for Fall/Winter 2010-11" and "The Global Effect - Lifestyle Trends that Shape Fall/Winter 2010/11 Fashion"

Buyers' Trend Guide - Fashion Snoops will creatively and insightfully highlight key spring 2010 trends to support and inform buyers as they walk the show floor.

"We are thrilled to collaborate with The MAGIC Marketplace," says Lilly Berelovich, President and Chief Creative Officer of Fashion Snoops. "As a leading forecaster our goal has always been to provide concise and practical trend direction that affects our customers' bottom line. At The MAGIC Marketplace we are given a unique opportunity to provide it in real time as the attendees make their buying decisions."

MAGIC International

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