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Femmes Regionales wants CIFF in new clothes

27
Jul '09
It's time for new ideas, renewed energy and positive output. CIFF has therefore been given a facelift, which will welcome visitors on their arrival at the big fashion fair. The designer duo Femmes Regionales is responsible for CIFF's new look at Bella Center - a look which can be seen from a long way off

When CIFF (Copenhagen International Fashion Fair) welcomes visitors to Bella Center in early August (6-9 August 2009), the intention is that people should think of renewed energy, drive and optimism. CIFF has been given a facelift, and its new face to the outside world will - even at a distance - give visitors a warm and colourful welcome.

Facades and entrance areas near the main entrance (Indgang Vest) will be styled in summer colours which continue in a belt up the escalators and across the bridge to Copenhagen Fashion House. The idea is to inspire and surprise visitors to CIFF.

The designer duo Femmes Regionales has thought up CIFF's new look.

"With this new reception, we want to dress CIFF in new party clothes and welcome old and new alike to a fashion fair which looks to the future," says Caroline Hansen, designer and founder of Femmes Regionales.

Copenhagen International Fashion Fair


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