Home / Knowledge / News / Fashion / Fashion show to promote khadi usage among youth

Fashion show to promote khadi usage among youth

06
Oct '09
A fashion show to promote and popularize handloom and khadi products will be organized soon in a district of Tamil Nadu in India. In order to encourage youngsters to wear handloom and khadi dress materials, modern marketing techniques are important besides conducting exhibitions, said Collector Mr. M. Vallalar.

After an inaugural session of a handloom exhibition organized by the Co-optex, the collector was addressing media professionals who informed that various styles of sari draping such as Gujarati, Rajasthani, Bengali, Bihari would be showcased at the fashion show.

Models, wearing high-quality, finely woven cotton and silk saris, churidars and other modern costumes, will sashay on the ramp to promote khadi material. The event will be fully focused on latest designs and dressing trends.

Handloom products need more exposure to reach to the large number of people and holding exhibitions only is not sufficient to promote handloom items among consumers to bring desired results, said Mr. Vallalar.

There are myriad of designs created, in saris and other dress materials such as churidar and men's wear, by the handloom weavers recently, with high-quality cotton and silk yarn. But these handloom items have not been popularized among the youth class and they are not much aware of the comfort in wearing handloom and cotton materials.

The collector expected that this fashion show will encourage youngsters to choose handloom fabrics for regular use as well as will boost the sales of these products creating a new market base for them.

Fibre2fashion News Desk - India


Interviews View All

Smarth Bansal, Colorjet India Limited

Smarth Bansal
Colorjet India Limited

We would like to venture more companies into the Indian market

Top executives, Textile industry

Top executives
Textile industry

The budget will give major impetus to textile and apparel consumption

Sanjay Desai & Ashish Mulani, True Colors

Sanjay Desai & Ashish Mulani
True Colors

Digital textile printing will be the technology of the future

Tom,

Tom

<div>Inkbank is a leading supplier of inkjet inks and inkjet printing...

Rikesh Mistry,

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Eric Fessler,

Eric Fessler

Manufacturer of textile machinery and complete fibre-to-yarn lines, N...

Kevin Nelson, TissueGen

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Melissa Tate, University of New South Wales

Melissa Tate
University of New South Wales

<div><div><div><div><b>Melissa Tate</b>, a well-known scientist currently...

Pierre Wiertz, EDANA

Pierre Wiertz
EDANA

EDANA, the international association serving the nonwovens and related...

Ritu Kumar, Label Ritu Kumar

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Rajesh Pratap Singh, Rajesh Pratap Singh

Rajesh Pratap Singh
Rajesh Pratap Singh

<div>Ace fashion designer <b>Rajesh Pratap Singh</b> has used Tencel to...

Sneha Arora, Label Sneha Arora

Sneha Arora
Label Sneha Arora

Sneha Arora, an alumnus of National Institute of Fashion Technology,...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search