Home / Knowledge / News / Fashion / European jeanswear brand MUSTANG enters the Indian market
European jeanswear brand MUSTANG enters the Indian market
Nov '09
Shopper's Stop Limited, pioneer of modern retail in India, brings one of Europe's leading jeanswear and lifestyle brands to India as part of their exclusive international brand offering. Shopper's Stop Limited in an exclusive retail arrangement with the German jeanswear and lifestyle brand MUSTANG will operate shop-in-shops within its flagship department store format Shoppers Stop.

On the onset 5 shop-in-shops of MUSTANG are planned to start operations within this financial year ending March 31, 2010. The first shop-in-shop has already started operations within the new store of Shoppers Stop in Cyberabad (InOrbit Mall). Others are planned at Shoppers Stop stores in New Delhi, Mumbai and Bengaluru. Founded in 1932, MUSTANG was the first denim brand to be manufactured in Europe. With revenues of over 100 million Euros, MUSTANG has become one of Europe's leading jeanswear and lifestyle brands. The company's many milestones include the first women's jeans and the first corduroys in Europe, and the first stretch jeans in the world.

Commenting on the Indian foray, Mr. Hagen Decker, Global Strategic Planner, MUSTANG GmbH said, "MUSTANG's entry into the Indian market marks another milestone in the company's expansion and vertical-integration strategy. Shoppers Stop is one of the leading players in India's fashion market and is India's largest retailer of global lifestyle and jeanswear brands in the country. Shoppers Stop was an obvious choice as our retail partner in India given its attributes of credibility, reach and quality which are in line with our expectations."

Speaking on MUSTANG Mr. Govind Shrikhande - Customer Care Associate, President & CEO, Shopper's Stop Limited said, "We are delighted to introduce one of Europe's leading jeanswear and lifestyle brand -MUSTANG to our kitty of exclusive international brand offerings. In our special arrangement with the company, MUSTANG will be promoted as a premium brand in India as it is internationally and the pricing has been appropriately adapted to Indian Retail prices."

Under the retail arrangement Mustang merchandise will be imported from the parent company to be retailed at the shop-in-shops within Shoppers Stop stores in India. MUSTANG garments production takes place in many parts of the world, mainly in Asia Pacific and North Africa All the garment are AZO & other hazardous dyes free. New range of trendy styles will be introduced every 4 - 6 weeks as it is internationally. Known for its precise fits and washes, Mustang offers options as ensemble and not as individual garments.

Each shop-in-shop of MUSTANG within Shoppers Stop has a floor space of between 35 and 45 square meters. The look and feel of the shop-in-shops reflects MUSTANG's internationally proven store and interior design concept. A fascinating mix of wood-look elements and vintage-appearance furniture and rusty iron tables creates an attractive shopping experience.

Shoppers Stop

Must ReadView All

New Investment for traditional Myanmar textiles, weavers

Textiles | On 21st Oct 2018

New Investment for traditional Myanmar textiles, weavers

Myanmar Artisans Co Ltd, Turquoise Mountain and the DaNa Facility,...

Pak knitwear exporters plan environmental compliance

Textiles | On 21st Oct 2018

Pak knitwear exporters plan environmental compliance

Pakistani manufacturers and exporters of knitwear garments have...

Courtesy: Hyosung

Textiles | On 21st Oct 2018

Hyosung converting spandex plants into smart factories

Hyosung TNC, the textile and trading unit arm of Hyosung, is...

Interviews View All

Yash Agarwal, Hitansh Online

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Nitin Soni, Dolphin Jingwei Machines

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Top executives, Fashion houses, India

Top executives
Fashion houses, India

With technology, it has become easier to ensure IPR

Umang Banthia,

Umang Banthia

Established in 2005, SL Banthia Textiles manufactures coated fabrics....

Franco Ravazzi,

Franco Ravazzi

Italy-based Tessimenti E Orditi Tinti (T.O.T SRL) specialises in stocking...

Manuele Baggini,

Manuele Baggini

Comec Italia Srl is a world leader in the production of printing machines. ...

Marcel Alberts, Eurofibers

Marcel Alberts

Coating at a fibre level is a practice not usually seen in the...

Pierre Wiertz, EDANA

Pierre Wiertz

EDANA, the international association serving the nonwovens and related...

Matthew Kolmes, Supreme Corporation

Matthew Kolmes
Supreme Corporation

Supreme Corporation manufactures innovative specialty yarns and safety...

Robert Brunner, Devereux

Robert Brunner

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Divvya and Nidhhi Gambhir, Walnut

Divvya and Nidhhi Gambhir

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Karan Arora, Karan Arora

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

October 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search