Home / Knowledge / News / Fashion / FLAVORS by CLIVE, online catwalk for fashion lovers
FLAVORS by CLIVE, online catwalk for fashion lovers
Nov '09
Luella Bartley, the young British designer whose quirky yet feminine designs have adorned model Kate Moss and singer Lily Allen, has become the latest fashion casualty of the recession. The fashion industry has been hit hard by the economic crisis and smart retailers are looking increasingly online to connect with their customers. To help fashion retailers and shoppers CLIVEvideo.com launched "FLAVORS" an online shopping experience similar to sitting in the front row of a catwalk show.

"FLAVORS" is a rich interactive video of a fashion model which plays over the top of any website. For online shoppers it's very important to be able to visualize how an item is going to look before they buy. "FLAVORS" brings static web images to life, customers can quickly see the item from all angles, replay the video and click to order online from the comfort of their home or office.

For retailers "The online retail marketplace is highly competitive, when a new visitor arrives at your web site; you've less than 12 seconds to make a positive first impression and engage. If you don't, your visitor is just one click away from shopping elsewhere," said Scott Maxworthy, online media expert and Chief Experience Officer of CLIVEvideo.com.

The major challenge now for established online retailers is to increase website visitor conversion. Rich media video click thru rates are 10 - 40 times more effective than static web text and images. As broadband Internet penetration and broadband use increases so will the demand and use of video on websites.


Must ReadView All

Last-minute changes in USMCA keeps lid on e-com

Textiles | On 18th Oct 2018

Last-minute changes in USMCA keeps lid on e-com

Eleventh hour changes to a new trade deal torpedoed US hopes of...

Courtesy: Haggar

Apparel/Garments | On 18th Oct 2018

Haggar uses Repreve fibre made of recycled water bottles

Haggar, a US based apparel brand established in 1926, has recycled...

India's Meghalaya gets ₹7.8 cr for textile tourism complex

Textiles | On 18th Oct 2018

India's Meghalaya gets ₹7.8 cr for textile tourism complex

The Indian textiles ministry will release ₹7.8 crore for the...

Interviews View All

Dharmendra Shah, Ozone PB Spintex Limited

Dharmendra Shah
Ozone PB Spintex Limited

‘We have made huge investments to ensure quality yarn production.’

Neel Sawhney, One Friday

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Priyanka, Studio Priyanka Rajiv

Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Suresh P Bagrecha,

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Karen Lou,

Karen Lou

Australia-based Sunseeker has been creating swimwear since 1970. Sunseeker ...

Tejas N Patel, Navin D Patel,

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Matthew Kolmes, Supreme Corporation

Matthew Kolmes
Supreme Corporation

Supreme Corporation manufactures innovative specialty yarns and safety...

Mr Ambrose Chan, DSG International (Thailand) PLC

Mr Ambrose Chan
DSG International (Thailand) PLC

Mr Hartmann Huth, Trevira GmbH

Mr Hartmann Huth
Trevira GmbH

Trevira GmbH is an innovative European manufacturer of high-value branded...

Rupa Sood and Sharan Apparao, Nayaab

Rupa Sood and Sharan Apparao

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Sanjukta Dutta, Sanjukta's Studio

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Priya Somaiya, Usha Social Services

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

October 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search