Iconix Brand ties up with Grupo Aviara for Joe Boxer

27 Oct '05

2 min read

New York based Iconix Brand Group Inc, formerly Candie's Inc, announced an international licensing agreement for its JOE BOXER brand with Grupo Aviara, SA De CV, a leading apparel company in Mexico. The long-term agreement covers a wide range of categories including men's, women's and children's apparel, accessories and footwear as well as home furnishings. Grupo Aviara has planned an initial distribution of JOE BOXER products in approximately 125 retail stores to launch in March 2006.

"They are excited to announce this new partnership with Grupo Aviara. They offer a distribution platform and an excellent merchandising and marketing team that is well known and successful in Mexico," commented Bill Sweedler, President of the JOE BOXER division of the Company.

Neil Cole, Chairman and CEO of Iconix added, "Joe Boxer is one of the largest and well known brands in America, and they see tremendous potential to export the fun and excitement of the brand around the world. This license will complement their strong United States and Canadian distribution to solidify the brand throughout North America. They have already received strong interest from potential partners throughout Europe and Asia and are in the process of evaluating those opportunities."

Founded in 1984, Grupo Aviara is focused on licensing and distributing brands through various retail channels in the Mexican and Latin American markets. Their brand portfolio includes Lacoste, Cherokee, XOXO,Miss Sixty, Energie, Anne Klein, Gant, and others, which are distributed from high-end retailers to value priced chains.

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